The collaboration integrates SimpleMDG’s no-code SAP BTP platform with cbs’s regional delivery expertise to provide enterprise-grade, AI-driven master data governance within weeks – expediating S/4 HANA transformation, strengthening compliance and enabling actional insights.
From left to right – Holger Bock (Managing Director, cbs APAC), Nah Yee Peng (Managing Director, cbs Singapore), Judd Sanchez (Vice President & Managing Director, Southeast Asia & East Asia, Laidon Group, LLC), and Muzaffar Shah (Senior Regional Partner Manager, cbs APAC) – photo taken during the SAP SEA Partner Success Summit 2025 in Phuket.
Singapore, 21 May 2025 – SimpleMDG, the no-code master data governance solution built on SAP Business Technology Platform (BTP), today announced a strategic partnership with cbs Corporate Business Solutions, a trusted SAP consultancy known for its deep expertise in enterprise data management and SAP transformation to empower SAP customers across APAC with AI- driven master data management that launches in weeks, not months.
This collaboration will focus on key markets- including Singapore, Malaysia, Japan, India, and Australia with a strategic emphasis on the Utilities sector. While Utilities is a priority, the partnership supports master data governance across various industries. Together, SimpleMDG and cbs will help organizations strengthen their data foundations, accelerate SAP S/4HANA transformation, and streamline ERP operations for SAP and non-SAP IT landscapes – while enabling AI-powered insights and automated workflows throughout the transformation journey.
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Matthew Phu Founder & CEO, Laidon Group, LLC |
Holger Bock Managing Director, cbs APAC |
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“Organizations need data governance that aligns with their pace and scale”, said Mathew Phu, Founder & CEO of Laidon Group, LLC. “With SimpleMDG, our no-code, platform that is native to SAP BTP, and the proven delivery methodology from cbs, our customers can implement clean, AI-ready master data governance in just few weeks. This strategic alliance removes complexity, reduces risks and equips business leaders with real-time, data-driven decision-making.” | “This partnership with SimpleMDG marks a major step forward in our mission to support Asia Pacific’s SAP customers through complex data and ERP transformations,” said Holger Bock, Managing Director, cbs APAC. “Our clients are seeking practical, scalable ways to improve data quality as they move from ECC to S/4HANA. With SimpleMDG, we can deliver precisely that – combining our deep regional delivery capabilities and transformation expertise with a purpose-built master data solution that accelerates results.” |
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Through this strategic partnership, SimpleMDG and cbs Corporate Business Solutions will address market demand for rapid time-to-value, enabling GROW with SAP and RISE with SAP customers, from midsize organizations to large enterprises- by delivering a single source of truth through standardised, high-quality master data. With a shared focus on execution excellence and regional scale, the partnership underscores ongoing regulatory compliance, sustainability initiatives, and cloud ERP modernisation.
Key benefits of this partnership include:
- Master Data Governance for SAP ECC and SAP S/4HANA Landscapes – Supporting legacy and SAP S/4HANA customers through migration-ready, scalable governance tools and pre-configured templates.
- Faster Time-to-Value with Automated Workflows and No Code Design – Empowering business users to eliminate the complex and long implementation cycles and go live in weeks, not months.
- Regional Industry Expertise Focusing on Utilities – Addressing Asia Pacific’s Utilities sector data quality and compliance needs- while extending best practice frameworks across Energy, Manufacturing and Retail.
- Accelerated Digital Transformation – Delivering streamlined deployment on SAP BTP to realize faster ROI, enhanced agility and measurable business outcomes.
- Execution Excellence Across APAC – Combining global transformation best practices with local delivery teams for scalable impact.
Regional Leadership Team
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Fernando Paul Regional Director (ANZ & India) Laidon Group, LLC |
Judd Sanchez VP & Managing Director (SEA & East Asia) Laidon Group, LLC |
Neera Sood Rao Senior Manager MDG (APAC) cbs Corporate Business Solutions |
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About SimpleMDG
SimpleMDG is a no-code SaaS solution built on SAP Business Technology Platform (BTP) that enables enterprises to simplify, secure, and scale their master data foundation. Trusted by global enterprises, SimpleMDG offers over 90 pre-configured SAP S/4HANA master data types, enabling businesses to enhance data quality, achieve regulatory compliance, and drive business transformation- all while reducing complexity and costs. SimpleMDG is a flagship solution of Laidon Group and maintains the highest security standards, including SOC 2® Type II compliance, to safeguard our customer’s data.
About cbs Corporate Business Solutions
cbs Corporate Business Solutions is the architect behind the vision of integrating digital business processes into a unified global solution platform for large industrial companies. As seasoned process consultants and SAP experts, cbs provides comprehensive support to multinational corporations and hidden champions. Through our unmatched end-to-end business transformation portfolio, SELECTIVE S/4HANA transition, and cbs Enterprise Transformer® for SAP S/4HANA®, we pave the way for the ONE Digital Enterprise of tomorrow. With over 1,600 professionals in international offices supported by nearshore and offshore centres, and a robust partner network, cbs executes large-scale projects and tailored solutions worldwide.
Media Contacts:
Aditi Gupta Laidon Group, LLC Marketing Director Aditi.gupta@laidon.com |
Benjamin Ng cbs Corporate Business Solutions Head of Marketing, cbs Asia Pacific Benjamin.ng@cbs-consulting.com |
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