Announcement: SimpleMDG & cbs Consulting launch strategic APAC partnership, delivering enterprise-grade, AI-driven master data governance for SAP customers. – Learn more

SimpleMDG and cbs Corporate Business Solutions Launch Strategic APAC Data Governance Partnership for SAP Customers

The collaboration integrates SimpleMDG’s no-code SAP BTP platform with cbs’s regional delivery expertise to provide enterprise-grade, AI-driven master data governance within weeks – expediating S/4 HANA transformation, strengthening compliance and enabling actional insights.

From left to right – Holger Bock (Managing Director, cbs APAC), Nah Yee Peng (Managing Director, cbs Singapore), Judd Sanchez (Vice President & Managing Director, Southeast Asia & East Asia, Laidon Group, LLC), and Muzaffar Shah (Senior Regional Partner Manager, cbs APAC) – photo taken during the SAP SEA Partner Success Summit 2025 in Phuket.

Singapore, 21 May 2025 – SimpleMDG, the no-code master data governance solution built on SAP Business Technology Platform (BTP), today announced a strategic partnership with cbs Corporate Business Solutions, a trusted SAP consultancy known for its deep expertise in enterprise data management and SAP transformation to empower SAP customers across APAC with AI- driven master data management that launches in weeks, not months.

This collaboration will focus on key markets- including Singapore, Malaysia, Japan, India, and Australia  with a strategic emphasis on the Utilities sector. While Utilities is a priority, the partnership supports master data governance across various industries. Together, SimpleMDG and cbs will help organizations strengthen their data foundations, accelerate SAP S/4HANA transformation, and streamline ERP operations for SAP and non-SAP IT landscapes – while enabling AI-powered insights and automated workflows throughout the transformation journey.

Matthew Phu
Founder & CEO, Laidon Group, LLC
Holger Bock
Managing Director, cbs APAC
“Organizations need data governance that aligns with their pace and scale”, said Mathew Phu, Founder & CEO of Laidon Group, LLC. “With SimpleMDG, our no-code, platform that is native to SAP BTP, and the proven delivery methodology from cbs, our customers can implement clean, AI-ready master data governance in just few weeks. This strategic alliance removes complexity, reduces risks and equips business leaders with real-time, data-driven decision-making.” “This partnership with SimpleMDG marks a major step forward in our mission to support Asia Pacific’s SAP customers through complex data and ERP transformations,” said Holger Bock, Managing Director, cbs APAC. “Our clients are seeking practical, scalable ways to improve data quality as they move from ECC to S/4HANA. With SimpleMDG, we can deliver precisely that – combining our deep regional delivery capabilities and transformation expertise with a purpose-built master data solution that accelerates results.”

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Through this strategic partnership, SimpleMDG and cbs Corporate Business Solutions will address market demand for rapid time-to-value, enabling GROW with SAP and RISE with SAP customers, from midsize organizations to large enterprises- by delivering  a single source of truth through standardised, high-quality master data. With a shared focus on execution excellence and regional scale, the partnership underscores ongoing regulatory compliance, sustainability initiatives, and cloud ERP modernisation.

Key benefits of this partnership include:

  1. Master Data Governance for SAP ECC and SAP S/4HANA Landscapes – Supporting legacy and SAP S/4HANA customers through migration-ready, scalable governance tools and pre-configured templates.
  2. Faster Time-to-Value with Automated Workflows and No Code Design – Empowering business users to eliminate the complex and long implementation cycles and go live in weeks, not months.
  3. Regional Industry Expertise Focusing on Utilities – Addressing Asia Pacific’s Utilities sector data quality and compliance needs- while extending best practice frameworks across Energy, Manufacturing and Retail.
  4. Accelerated Digital Transformation – Delivering streamlined deployment on SAP BTP to realize faster ROI, enhanced agility and measurable business outcomes.
  5. Execution Excellence Across APAC – Combining global transformation best practices with local delivery teams for scalable impact.

Regional Leadership Team

Fernando Paul
Regional Director
(ANZ & India)
Laidon Group, LLC
Judd Sanchez
VP & Managing Director
(SEA & East Asia)
Laidon Group, LLC
Neera Sood Rao
Senior Manager MDG (APAC)
cbs Corporate Business Solutions

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About SimpleMDG

SimpleMDG is a no-code SaaS solution built on SAP Business Technology Platform (BTP) that enables enterprises to simplify, secure, and scale their master data foundation. Trusted by global enterprises, SimpleMDG offers over 90 pre-configured SAP S/4HANA master data types, enabling businesses to enhance data quality, achieve regulatory compliance, and drive business transformation- all while reducing complexity and costs. SimpleMDG is a flagship solution of Laidon Group and maintains the highest security standards, including SOC 2® Type II compliance, to safeguard our customer’s data.

About cbs Corporate Business Solutions

cbs Corporate Business Solutions is the architect behind the vision of integrating digital business processes into a unified global solution platform for large industrial companies. As seasoned process consultants and SAP experts, cbs provides comprehensive support to multinational corporations and hidden champions. Through our unmatched end-to-end business transformation portfolio, SELECTIVE S/4HANA transition, and cbs Enterprise Transformer® for SAP S/4HANA®, we pave the way for the ONE Digital Enterprise of tomorrow. With over 1,600 professionals in international offices supported by nearshore and offshore centres, and a robust partner network, cbs executes large-scale projects and tailored solutions worldwide.

Media Contacts:

Aditi Gupta
Laidon Group, LLC
Marketing Director
Aditi.gupta@laidon.com
Benjamin Ng
cbs Corporate Business Solutions
Head of Marketing, cbs Asia Pacific
Benjamin.ng@cbs-consulting.com

SimpleMDG Achieves Spotlight+ Designation on SAP Store, Signifying Strong Strategic Alignment with SAP

California, 28th April 2025SimpleMDG, a comprehensive yet easy-to-use Master Data Governance solution for the SAP ecosystem, built-on and powered-by SAP Business Technology Platform (BTP), today announced it achieved SAP’s newly released Spotlight+ designation on SAP Store. This coveted recognition highlights solutions that deliver exceptional business outcomes and demonstrate strong alignment with SAP’s strategic priorities.

The Spotlight+ designation is awarded to partners whose solutions consistently exceed performance benchmarks and meet key certification criteria. SimpleMDG achieved this through strong performance on SAP Store and qualification under the SAP Business Technology Platform (BTP-EXT) scenario. Spotlight+ serves as a trusted seal of quality and performance within the SAP ecosystem.

“We’re thrilled to be recognized by SAP for delivering measurable impact to enterprise customers,” said Matthew Phu, CEO of SimpleMDG. “This designation reinforces our commitment to seamless SAP integration, accelerated time-to-value, and trusted master data governance at scale.”

What This Means for SAP Customers

With the Spotlight+ designation, both current and prospective customers can trust that SimpleMDG is:

  • Tightly aligned with SAP’s Cloud-first approach and the SAP 2025 Technology Strategy
  • Proven to deliver tangible and rapid business outcomes with maximized ROI and reduced TCO
  • Secure and scalable for supporting enterprise-level volumes, real-time performance, and complex requirements, all through a no-code approach
  • Technically certified on SAP Business Technology Platform (BTP)

The Spotlight+ badge also positions SimpleMDG on a clear path toward SAP’s exclusive Endorsed App status, an invitation-only recognition granted to top-performing solutions that address strategic gaps in the SAP portfolio.

Looking Ahead

As enterprises prepare for S/4 HANA migrations and look to unlock the potential of AI with clean, governed data, SimpleMDG provides a future-ready foundation that accelerates deployments, reduces manual effort, and enhances compliance.

Explore SimpleMDG on the SAP Store or Contact us to learn how we can help you transform your master data governance strategy.

About SimpleMDG

SimpleMDG is a no-code SaaS solution built on SAP Business Technology Platform (BTP) that enables enterprises to simplify, secure, and scale their master data foundation. Trusted by global enterprises, SimpleMDG offers over 90 pre-configured SAP S/4HANA master data types, enabling businesses to enhance data quality, achieve regulatory compliance, and drive business transformation- all while reducing complexity and costs. SimpleMDG is a flagship solution of Laidon Group and maintains the highest security standards, including SOC 2® Type II compliance to safeguard our customer’s data.

For media inquiries, please contact:

Aditi Gupta
Laidon Group
Marketing Director
Aditi.gupta@laidon.com

SimpleMDG Achieves SOC 2 ®Type II Compliance, Reinforcing Commitment to Enterprise-Grade Data Security and Trust.

California, 15th April 2025 – Laidon Group, a leading provider of SAP-certified master data governance solutions, proudly announces that the System and Organization Controls (SOC) 2 ® Type II compliance report is now available for SimpleMDG. This milestone validates SimpleMDG’s commitment to the highest data security, privacy, and operational excellence standards, enabling enterprises to manage their most critical business data confidently.

SOC 2 Type II compliance, developed by the American Institute of Certified Public Accountants (AICPA), is an industry-standard attestation for organizations that securely manage their data based on rigorous Trust Service Criteria for Security, Availability, Processing Integrity, Confidentiality, and Privacy. Thereby assessing the effectiveness of a company’s security controls over an extended period. The audit process evaluates an organization’s ability to securely manage customer data in compliance with stringent trust service criteria.

SOC 2 Type II compliance demonstrates SimpleMDG’s adherence to trust services criteria relevant to security (applicable trust services criteria) outlined in TSP 100, 2017 Trust Services Criteria for Security, Availability, Processing Integrity, Confidentiality, and Privacy (AICPA, Trust Services Criteria).

“As organizations increasingly rely on cloud-based solutions for master data governance, ensuring the highest standards of data security is paramount,” said Matthew Phu, CEO at SimpleMDG. “This compliance reinforces the confidence our customers and partners place in us to safeguard their data and deliver enterprise-grade trust and reliability.”

This compliance affirms SimpleMDG’s ability to serve enterprises operating SAP ECC and SAP S/4 HANA environments with a secure and scalable no-code platform for master data governance. Organizations benefit from reduced compliance risk, improved operational efficiency, and accelerated data-driven decision-making.

SimpleMDG’s achievement strengthens its position as a trusted SAP partner, supporting customers in meeting broader regulatory and compliance objectives across industries.

For more information on SimpleMDG’s security and compliance commitment, visit our website’s Security and Compliance page.

To access our System abd Organizations Controls(SOC) 3 report, contact us at contact@simplemdg.com

About SimpleMDG

SimpleMDG is a no-code SaaS solution built on SAP Business Technology Platform (BTP) that enables enterprises to simplify, secure, and scale their master data foundation. Trusted by global enterprises, SimpleMDG offers over 90 pre-configured SAP S/4HANA master data types, enabling businesses to enhance data quality, achieve regulatory compliance, and drive business transformation- all while reducing complexity and costs. SimpleMDG is a flagship solution of Laidon Group and maintains the highest security standards, including SOC 2® Type II compliance to safeguard our customer’s data.

For media inquiries, please contact:

Aditi Gupta
Laidon Group
Marketing Director
Aditi.gupta@laidon.com

SimpleMDG and cbs Corporate Business Solutions Partnering to Advance Master Data Governance for APAC Enterprises

A strategic collaboration to address APAC’s growing demand for AI-driven master data governance for SAP enterprises, strengthening data foundations and accelerating digital transformation.

India, April 8, 2025 – SimpleMDG, a leading provider of SAP-certified master data governance solutions, today announced a strategic partnership with cbs Corporate Business Solutions, a trusted SAP consultancy known for its deep expertise in enterprise data management and SAP transformation. This collaboration aims to help enterprises across the APAC region strengthen their data foundations and accelerate digital transformation by delivering AI-enabled, business-ready master data governance solutions.

Enterprises across APAC are increasingly focused on modernizing operations, navigating complex market dynamics, and unlocking new sources of business value. Combining SimpleMDG’s SAP BTP-native solution, equipped with over 90 pre-configured master data types, and cbs’ proven capabilities in enterprise data strategy, this partnership empowers SAP-powered organizations to establish trusted, scalable, and AI-powered data foundations. This results in faster time-to-value, improved compliance, and enhanced resilience to support transformation initiatives.

“APAC is a critical growth region for SimpleMDG, and this partnership with cbs marks an important milestone in our expansion across Southeast Asia, ANZ and emerging markets, including India, Korea, and Japan,” said Mathew Phu, Founder and CEO of SimpleMDG. “Together, we are addressing a pressing need for trusted, AI-enabled master data governance. Our combined strengths will help businesses accelerate transformation, reduce risk, and capture tangible business value faster.”

Neera Sood Rao, Senior Manager at cbs Consulting, “Through our partnership with SimpleMDG, we aim to provide our customers a future-focused, wholistic, flexible and accessible master data governance solution to achieve sustainable master data quality in APAC and across the globe.”

Through this strategic partnership, SimpleMDG and cbs Corporate Business Solutions will empower SAP customers across APAC, especially in high-growth industries such as Energy, Manufacturing, and Retail, to optimize business processes and achieve better business outcomes. By delivering high-quality, governed master data, organizations can fuel innovation, strengthen business resilience, and mitigate market risks while scaling efficiently in today’s dynamic environment. As the collaboration matures, the partners aim to extend their focus to additional sectors, including Banking, Healthcare, Automotive, and Government, helping a broader range of enterprises build trusted data foundations for sustainable growth.

Key benefits of this partnership include:

  1. Optimized Business Processes – Reliable, governed data to improve efficiency, ensure compliance, and enable more intelligent decision-making.
  2. Industry-specific solutions— Custom solutions designed to meet the specific needs of GROW with SAP customers in the Energy, Manufacturing, and Retail sectors, with intentions to expand into Banking, Healthcare, Automotive, and Government.
  3. Innovation & Resilience – Enabling organizations to navigate disruption, mitigate risks, and drive sustainable growth through trusted AI-powered master data governance.
  4. Faster Digital Transformation – Delivering rapid time-to-value, lower total cost of ownership, and measurable business outcomes in months, not years.

About SimpleMDG

SimpleMDG is a no-code SaaS solution built on SAP Business Technology Platform (BTP) that enables enterprises to simplify, secure, and scale their master data foundation. Trusted by global enterprises, SimpleMDG offers over 90 pre-configured SAP S/4HANA master data types, enabling businesses to enhance data quality, achieve regulatory compliance, and drive business transformation- all while reducing complexity and costs. SimpleMDG is a flagship solution of Laidon Group and maintains the highest security standards, including SOC 2® Type II compliance to safeguard our customer’s data.

About cbs Corporate Business Solutions

cbs Corporate Business Solutions is the architect behind the vision of integrating digital business processes into a unified global solution platform for large industrial companies. As seasoned process consultants and SAP experts, cbs provides comprehensive support to multinational corporations and hidden champions. Through our unmatched end-to-end business transformation portfolio, SELECTIVE S/4HANA transition, and cbs Enterprise Transformer® for SAP S/4HANA®, we pave the way for the ONE Digital Enterprise of tomorrow. With over 1,600 professionals across headquarters in Heidelberg, Germany, numerous domestic and international offices supported by nearshore and offshore centres, and a robust partner network, cbs executes large-scale projects and tailored solutions worldwide.

Media Contact:

Aditi Gupta
Laidon Group
Marketing Director
Aditi.gupta@laidon.com

Benjamin Ng
cbs Corporate Business Solutions
Head of Marketing, cbs Asia Pacific
Benjamin.ng@cbs-consulting.com

There is No Good AI Without a Good Data Strategy

The AI Transformation Dilemma

Discover why 94% of organizations call AI critical to future success—and why most are building on unstable foundations.

Organizations are eager to adopt generative AI solutions in today’s AI-driven business
landscape. However, most are overlooking the critical foundation that determines their
success or failure. The hard truth is that without effective master data governance, your
AI initiatives will not just deliver unreliable results but also waste resources and create
missed opportunities.

As SAP-focused enterprises begin their AI journey, a fundamental truth surfaces-garbage in, garbage out. The effectiveness of your AI depends entirely on the quality
of the data that fuels it.

This comprehensive whitepaper reveals why master data governance is more than a
technical consideration; it is the essential foundation
for unlocking AI’s
transformative potential in your SAP environment.

What You’ll Discover

  • The Hidden Data Crisis Undermining AI Outcomes – Learn why even
    sophisticated AI models fail without proper data governance and how
    SimpleMDG creates the Single Version of Truth necessary for trustworthy AI
    deployments.
  • The Practical Roadmap to AI Success – Explore a proven three-phase
    approach
    to building your data foundation, implementing an effective data
    strategy, and leveraging Retrieval Augmented Generation (RAG) for robust
    business AI.
  • Real-World Implementation Framework – Gain access to actionable
    strategies
    that reduce implementation time from months to weeks while cutting
    costs by up to 80% compared to traditional approaches to start your AI journey.

SimpleMDG Announces Sponsorship of SAP Go-to-Market Kick-Off, APAC, 2025

Empowering Businesses with Seamless Data Governance and Accelerated Time-to-Value.

Singapore, January 20, 2025– SimpleMDG, a certified SAP BTP Master Data Governance solution provider is proud to announce its sponsorship of the SAP Go-to-Market Kick-Off Meeting APAC 2025. Scheduled for January 22-23, 2025, this flagship event will take place at the Sands Expo & Convention Centre in Singapore. It will bring together SAP leaders, partners, and industry innovators to strategize for the future of SAP-driven transformation.

As an SAP Business Technology Platform (BTP) powered solution, SimpleMDG enables businesses to unlock the full potential of their data, enhancing SAP S/4HANA migrations, AI initiatives, and cloud transformations with trust through a solid data foundation.

With over 80 master data objects, out-of-the-box, 100% aligned with S/4HANA, unlocking rapid deployment in just 8–12 weeks, and advanced AI-driven automation, SimpleMDG delivers:

  • Seamless SAP S/4HANA migrations with clean and trusted data while reducing manual intervention.
  • Future-proof operations through scalable cloud solutions and intelligent automation.
  • Cost-efficient transformations by minimizing IT dependency, accelerating time-to-value, and empowering business users with self-service capabilities.

“At SimpleMDG, we believe that data should be an enabler of growth, not a challenge,” said Mathew Phu, CEO at SimpleMDG. “We are excited to sponsor the SAP GTMKOM 2025 in APAC and align with SAP’s vision of empowering organizations to thrive in a cloud-first, AI-driven economy. We look forward to connecting with attendees to showcase how SimpleMDG can simplify their data governance and unlock true business potential.”

Visit SimpleMDG at Booth P17 – Orchid Hall

Event attendees are invited to visit Booth P17 to explore how SimpleMDG’s trailblazing master data governance solution can transform their customer’s data governance strategy and operation.

Highlights include:

  • Real-World Success Stories: Discover how leading organizations achieved faster deployments, improved data quality, and significant cost savings with SimpleMDG.
  • Collaboration Opportunities: Explore partnership initiatives that drive value and growth for SAP customers.
  • Master Data Innovation: SimpleMDG’s intuitive no-code platform and SAP-native integration is designed to streamline workflows, boost efficiency and accelerate innovation for SAP customers, SAP partners and SAP.

Simply Mastered and Powered by SAP BTP.

About Laidon Group

Laidon Group is a leading master data governance solution company, dedicated to helping organizations optimize their data quality, compliance, and operational efficiency. It’s flagship product, SimpleMDG, is an SAP-certified solution built on SAP BTP that helps businesses streamline master data governance across SAP and non-SAP systems.

Media Contact:

Aditi Gupta
Laidon Group
Marketing Director
Aditi.gupta@laidon.com

The Intellectual Property Rights of SimpleMDG Have Been Secured

Ho Chi Minh City – December 16, 2022 – Laidon is proud to announce that it has successfully acquired the intellectual property rights for its flagship software product – SimpleMDG. This important step ensures that the company has full control over the distribution, licensing, and development of the product.

The software, which has been in development for over two years, is a groundbreaking solution in the field of master data governance. It allows organizations to efficiently manage and govern their master data, helping them to ensure data quality, minimum costs, and achieve operational excellence.

With the acquisition of the intellectual property rights, Laidon is now able to fully protect its intellectual property and ensure that its hard work and innovation is recognized and rewarded. This will also allow the company to confidently enter into partnerships and licensing agreements with other organizations.

“We are thrilled to have secured the intellectual property rights for our software product,” said Matthew Phu, CEO of SimpleMDG, “This is a major milestone for the company and allows us to take the next steps in bringing our innovative solution to market.”

Laidon plans to bring further updates on the development and launch of SimpleMDG in the upcoming months. The company will also be looking for partnerships and licensing opportunities to help bring the product to a wider audience.

About Laidon

Laidon provides consulting services and enterprise solutions for managing master data and data quality. Laidon, a certified SAP partner with offices in the United States, Japan and Vietnam, created SimpleMDG, which is an SAP BTP cloud-native application for Master Data Governance with over 70 out-of-the-box SAP S/4HANA data models and workflows that support powerful governance while eliminating the need for slow, complex, and expensive customizations.

SimpleMDG provides enterprises with the functionalities to implement business rules, data standards, and validations to govern the processes of master data maintenance and deliver data quality. Most importantly, no front-end coding is required.

Website: https://simplemdg.com

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see https://www.sap.com/corporate/en/legal/copyright.html for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

From Generative AI to 80+ Data Objects: Inside SimpleMDG’s Trailblazing 2024 Milestones

Author: Jon Simmonds – Vice President, Consulting & Advisory Services

As Christmas lights twinkle and the holiday spirit fills the air, we at SimpleMDG take a moment to reflect on the truly remarkable year of 2024. This year, we did not just grow; we evolved alongside our customers, partners, and employees. Each new feature, partnership, and milestone we celebrate has brought us closer to our goal of making master data governance simpler, smarter, and more impactful.

The holiday season is a time for gratitude and celebration, and we have much to celebrate this year. From introducing innovative features to expanding our global presence, our journey has been a tapestry of innovation and collaboration. As we wrap up the year, we invite you to take a festive stroll through 2024, highlighting our most significant moments and looking forward to the exciting new chapters in 2025.

Material master – SimpleMDG as a product

Starting this year, we enhanced the product functionality to help our customers meet evolving market demands. Each improvement clearly shows our commitment to simplifying complex data governance challenges and providing organizations with intuitive, efficient tools.

  • Data Quality Management – This year, we unveiled a robust tool that allows you to execute health checks against SAP data using freely definable rules. The result? A single, comprehensive evaluation report that provides actionable insights to maintain pristine data quality.
  • Consolidation feature – You can now run validation, duplication, and data quality checks against external data. This feature allows you to run validation, duplication, and data quality checks against external data, with tools to de-duplicate and cleanse the data before loading into SimpleMDG and onwards to SAP.
  • Generative AI integration – The march of technology in the industry continues apace and MDG is no exception. In Q3 and Q4 of this year, we embedded Generative AI into SimpleMDG. This intelligent addition recommends field values according to a trained model, allowing even faster completion of master data tasks.
  • Business Partner Portal – Creating and managing large-scale data change requests for customers and vendors can be a huge undertaking when you are dealing with large amounts of records, so this year, at SimpleMDG, we have introduced a self-serve portal where customers and vendors can self-serve their master data records such as name and address, with the associated change request dropping directly into SimpleMDG for approval and activation. Thereby, streamlining workflows and reducing administrative burdens.

Each new data object represents our commitment to delivering flexible, integrated solutions that address the complex data governance challenges modern enterprises face. With over 80 master data objects governed within SimpleMDG, we proudly offer today’s most comprehensive MDG tool.

Business partners: Growing Together

Partnerships have been at the heart of our journey this year. We welcomed our new partners Deloitte, CBS Consulting, Alluvion, BAG Consulting and PM Eleven and very much look forward to working with them more closely in 2025.

However, SAP remains our closest ally and partner. Throughout 2024, we have continued to leverage SAP Business Technology Platform’s innovative capabilities, ensuring that SimpleMDG remains at the forefront of master data governance solutions. Our cloud-native approach allows for unprecedented scalability, security, and integration across complex enterprise landscapes.

Customer master: Expanding our horizons

The growth of our customer base has been extraordinary, and we are privileged to welcome new customers on to our platform from all over the world. Our global footprint has expanded to five continents, strengthening our presence. Each new partnership ignites our enthusiasm to deliver solutions that address diverse enterprise needs.

Bill of Material – A Growing Portfolio

New master data objects continue to be added to the SimpleMDG product portfolio, with our governed data objects have increased to 80, from 50 at the start of the year – making us the most comprehensive MDG tool on the market today. New additions include Success Factors objects and transactional data like sales and purchase orders.

The list is continually growing, with new data objects being added to our capabilities all the time. Watch this space for 2025 additions!

Source list – Industries powering SimpleMDG successes

At SimpleMDG, our business thrives on a deep understanding of the diverse industries we serve. Over 2024, we have solidified our presence across various sectors, leveraging industry accelerators tailored to specific enterprise needs. Our expertise now spans to:

  • Complex manufacturing
  • Retail
  • Fast Moving Consumer Goods
  • Life Science / pharmaceuticals
  • Utilities
  • Automotive
  • Oil and Gas
  • Mining
  • Public sector

Each of these industries represents a cornerstone of our success, and our solutions continue to evolve to meet their unique data governance challenges.

Equipment master – Seamless integration for Greater Impact

Throughout 2024, we focussed on strengthening SimpleMDG’s integration capabilities with other key solutions. As a certified SAP silver partner and BTP Spotlight app, we are fully committed to harnessing SAP’s best-in-class technology. This year, we expanded our partnership with Solace by making Advanced Event Mesh as an integration tool to simplify data synchronization and enhance real-time processing capabilities. Furthermore, we are refining a partnership with Arch Global to bring Microsoft Teams integration within SimpleMDG. This exciting feature will send workflow approval notifications directly through Team, allowing users to reject, approve, or enrich data without leaving the Team interface- seamlessly bridging communication and productivity.

Employee master – The Growing SimpleMDG Team

Behind every innovation at SimpleMDG is a team of exceptional professionals. We started the year with 70 talented professionals and concluded 2024 with team of over 100 exceptional data governance experts. This 45% increase in our workforce reflects not just our expansion, but our strategic commitment to addressing the evolving complexities of enterprise data governance. Our new team members bring diverse backgrounds in enterprise architecture, data governance strategy, cloud solutions engineering and machine learning and AI.

Our SAP capabilities now cover:

  • SAP BTP
  • SAP Fiori
  • Integration
  • Basis and Security
  • Development tools and languages – ABAP, Node JS, JavaScript, UI5, OData
  • Finance and Controlling
  • Sales and Distribution
  • Materials Management
  • Production Planning
  • Enterprise Asset Maintenance
  • Human Resources
  • Retail

Functional Location – A Truly Global Presence

At the start of the year, Laidon had a geographical footprint in the US and Vietnam. Now, we have expanded our centres into Europe (UK and Germany), Singapore, Japan, India, and Australia as well as strengthening our location in Vietnam and adding additional centres in the US.

Activity Master – Showcasing Our Expertise Across the Globe

2024 was a vibrant year for us, marked by meaningful activities and conferences worldwide. From engaging with partners to sharing our thought leadership, we’ve been busy driving conversations about the future of master data governance.

In ANZ, for example, the second half of the year, we participated in and attended six major conferences, including SAP NOW in Sydney in July and Mastering SAP in Gold Coast in November. At each conference, we heard incredibly valuable insights from our customers and partners and yes, we even managed some line dancing!

In the same region, we partnered with SAP to deliver our groundbreaking white paper and webinar on AI and Master Data Governance, showcasing how technology continues to transform enterprise data management.

Other regions have been equally busy, with North America and EMEA leading the charge in numerous SAP-led conferences and partner summits. These events highlighted our expanding global footprints.

Looking Ahead to 2025

As we gear up to enter 2025, we remain committed to pushing the boundaries of master data governance. We will continue to:

  • Leverage AI and machine learning
  • Enhance data quality and predictive capabilities
  • Develop more intuitive, user-centric solutions

Our journey of innovation continues, with a singular focus on transforming how organizations understand, govern, and leverage their most critical asset: their data.

As 2024 draws to a close, we want to take a moment to thank our customers, partners, and team members for an incredible year. Together, we have achieved remarkable milestones, and we look forward to continuing this momentum into 2025.

From all of us at SimpleMDG, we wish you a Merry Christmas and a Happy New Year!

Here’s to more milestones, innovations, and successes in 2025.

To learn more about SimpleMDG, contact us today!

Laidon Group and Ascentia Consulting Partner to Drive Transformation across Southeast Asia

A strategic partnership focused on enhancing master data governance and ensuring data quality for enterprises utilizing SAP solutions.

SINGAPORE – OCTOBER 22, 2024 – Laidon Group is excited to announce a strategic partnership with Ascentia Consulting, a leading regional IT consulting firm with a proven record of delivering client success in Enterprise Information Management. This partnership will enable both companies to extend their SAP and Data Management & Governance offerings in Southeast Asia.

This collaboration leverages the rapid time-to-value of Laidon Group’s flagship product, SimpleMDG, and Ascentia Consulting’s deep expertise in Data Management & Governance to empower SAP customers to unlock business value through superior master data quality tailored to support their SAP ERP transformation.

Delivering Unparalleled Value to SAP Customers

The SimpleMDG solution, built on the SAP Business Technology Platform (BTP), is certified by SAP and delivers a future-proof, cloud-based master data governance solution with over 70 master data objects out of-the-box. This robust solution integrates seamlessly with SAP and non-SAP systems, enabling organizations to:

  • Improve operational efficiency and ensure data reliability
  • Achieve compliance with regulatory standards
  • Drive innovation and business growth in months vs. years

PS Lim, Managing Director of Ascentia Consulting: Our partnership with Laidon Group marks a significant milestone in our mission to deliver unparalleled Data Quality & Governance to our customers in Southeast Asia. Together, we’re bringing to market a powerful master data governance solution that will help SAP customers unlock new opportunities, mitigate risks, and achieve sustainable growth.”

Matthew Phu, Founder & CEO of Laidon Group: Laidon Group is thrilled to partner with Ascentia Consulting to deliver our SimpleMDG solution to a broader audience. Together, our combined expertise allows us to provide enterprises in Southeast Asia with an unmatched data governance framework that enhances their SAP investments, driving both value and sustainable growth.”

A Partnership Focused on Results

Laidon’s Group’s SimpleMDG solution delivers high-impact outcomes for businesses that demand agility and reliability in their SAP environments. Through this partnership, we will complement Ascentia’s deep domain knowledge in data strategy, data migration and enterprise information management with SimpleMDG’s advanced data governance capabilities. The goal of this partnership is to empower organizations to gain better control over their master data and unlock new opportunities for innovation and competitiveness in the fast-paced digital economy. Our unique partnership will offer:

  1. Unmatched Data Quality: With reliable master data, customers can make confident decisions, improve efficiency, and drive innovation.
  2. Expertise in Data Management: Our team of experts understand the unique challenges of data governance, regulatory compliance and operation efficiency and enable customers realize their digital transformation goals.
  3. Maximized ROI with lower TCO: Our solutions are designed to deliver measurable business value in months, not years, ensuring customers get the most out of their IT investments.

About Laidon Group

Laidon Group is a leading master data governance solution company, dedicated to helping organizations optimize their data quality, compliance, and operational efficiency. Laidon Group’s flagship product, SimpleMDG, is a SAP-certified solution built on SAP BTP that helps businesses streamline master data management across both SAP and non-SAP systems.

About Ascentia Consulting

Ascentia Consulting is a renowned IT consulting firm in Southeast Asia, specializing in SAP Application Lifecycle Management, Enterprise Information Management, Change Management and SAP Training Development & Delivery. Ascentia Consulting is committed to helping its clients unlock the full potential of their SAP investments.

Media Contact:

Aditi Gupta
Laidon Group
Marketing Director
Aditi.gupta@laidon.com

Laidon Group Partners with USDM Life Sciences to Enhance GxP Quality Assurance for Life Sciences Organizations

CALIFORNIA, USA – OCTOBER 3, 2024 – Laidon Group is excited to announce a strategic partnership with USDM Life Sciences, a leading provider of compliance and digital transformation solutions for life sciences organizations. This partnership will integrate Laidon’s innovative SimpleMDG solution with USDM’s GxP compliance expertise to deliver comprehensive master data governance and compliance management for life sciences companies worldwide.

Partnership Overview

Laidon Group and USDM Life Sciences are joining forces to provide an unparalleled combination of master data governance, and GxP compliance management solutions tailored for the life sciences industry. This strategic partnership merges Laidon’s SimpleMDG solution on SAP Business Technology Platform (BTP) with USDM’s deep expertise in GxP compliance and digital transformation, empowering life sciences organizations to enhance data quality, maintain regulatory compliance, and drive innovation.

Together, Laidon and USDM will deliver robust, compliant, and efficient cloud-based solutions that reduce implementation and validation time, support digital transformation, and simplify risk management for life sciences organizations.

Our Solutions

Laidon Group’s flagship solution, SimpleMDG, built on SAP Business Technology Platform (BTP), offers comprehensive master data governance, enabling customers to:

  • Enhance business operational excellence and trust in data
  • Ensure compliance and quality for regulatory purposes
  • Drive growth and innovation

USDM Life Sciences provides a comprehensive suite of compliance services that complement SimpleMDG, including:

  • Cloud Assurance for Automated Testing and Release Management: An automated, scalable platform for GxP cloud-based technologies that reduces the overall cost of compliance management.
  • Expertise in regulatory standards such as the General Data Protection Regulation (GDPR), U.S. Food and Drug Administration (FDA), and Health Insurance Portability and Accountability Act (HIPAA) guidelines, ensuring life sciences organizations meet strict regulatory requirements while optimizing operational efficiency.

Leadership Statements

  • Kevin Brown, CEO of USDM Life Sciences: “We are thrilled to partner with Laidon Group to bring a comprehensive, compliant master data management solution to the life sciences sector. Our combined expertise will help our clients manage their critical data effectively, ensuring compliance and fostering growth and innovation.“
  • Matthew Phu, Founder and CEO of Laidon Group: “Partnering with USDM Life Sciences allows us to deliver even greater value to our customers by combining our strengths in master data governance and compliance. This collaboration is pivotal for life sciences organizations looking to innovate while staying compliant.”

About Us

Laidon Group develops SimpleMDG, a certified SAP BTP Master Data Governance solution with over 70 master data objects, planning to exceed 80 by the end of 2024. SimpleMDG strengthens master data foundations for excellence, compliance, and innovation.

USDM Life Sciences is a premier consulting firm providing compliance, technology, and business solutions for regulated life sciences organizations. Their services span the entire spectrum of digital transformation, risk management, and regulatory compliance.

Through Collaboration

Together, Laidon Group and USDM Life Sciences are driving innovation and compliance in cloud solutions tailored to the life sciences industry. Combining Laidon’s SimpleMDG solution with USDM’s expertise in GxP compliance and digital transformation ensures life sciences organizations can manage their critical data effectively and adhere to strict regulatory standards like GDPR, FDA, and HIPAA guidelines.

Together, Laidon and USDM deliver secure and compliant cloud-based solutions that:

  • Reduce implementation and validation time
  • Increase operational efficiency
  • Support digital transformation
  • Simplify risk management
  • Accelerate innovation

Take the next step in master data management and GxP compliance—contact SimpleMDG today. We’ve got the right solution to meet your business needs!

Media Contact: contact@simplemdg.com

Website: www.simplemdg.com