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Whitepaper: There is No Good AI Without a Good Data Strategy

Executive Summary

Unlock the transformative power of AI with a good data strategy. Our latest paper delves into how exceptional AI outcomes are achieved through a solid data foundation and a well-crafted data strategy, supercharged by SimpleMDG, SAP Business AI, and SAP Datasphere.

The core message is clear: Business AI depends on a good data strategy, and a good data strategy is built on a solid data foundation.

Join us on this journey to explore how:

  • SAP Business AI harnesses the power of advanced LLM and RAG technologies, leveraging a solid data foundation to generate precise, actionable insights and drive intelligent decision-making and innovation.
  • SAP Datasphere elevates data management with seamless integration and powerful analytical capabilities, ensuring your data is always secure, accessible, and ready for use.
  • SimpleMDG creates a resilient, solid data foundation by seamlessly integrating inputs from people, processes, and technology to ensure trust, compliance, stability, and reliability in your SAP data.

This paper reveals how these advanced tools and solutions combine to build a trusted data runway, setting the stage for remarkable business benefits. Learn how a well-structured data strategy can unlock new AI potentials, driving efficiency, compliance, and strategic growth, whilst also ensuring that your AI outcomes are relevant, reliable and responsible.

Discover how SimpleMDG and SAP, as strategic data partners, can fortify your data foundation and develop a comprehensive data strategy. Learn to manage, protect, and leverage your information assets for maximum value, driving informed data-driven decision-making, ensuring regulatory compliance, and achieving exceptional AI outcomes. Read this paper to unlock the full potential of your data.

Learn more about SimpleMDG

For more information, contact@simplemdg.com or Visit the Laidon News Center .

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SimpleMDG Announces Sponsorship of SAP Go-to-Market Kick-Off, APAC, 2025

By Stella Bui

Empowering Businesses with Seamless Data Governance and Accelerated Time-to-Value.

Singapore, January 20, 2025– SimpleMDG, a certified SAP BTP Master Data Governance solution provider is proud to announce its sponsorship of the SAP Go-to-Market Kick-Off Meeting APAC 2025. Scheduled for January 22-23, 2025, this flagship event will take place at the Sands Expo & Convention Centre in Singapore. It will bring together SAP leaders, partners, and industry innovators to strategize for the future of SAP-driven transformation.

As an SAP Business Technology Platform (BTP) powered solution, SimpleMDG enables businesses to unlock the full potential of their data, enhancing SAP S/4HANA migrations, AI initiatives, and cloud transformations with trust through a solid data foundation.

With over 80 master data objects, out-of-the-box, 100% aligned with S/4HANA, unlocking rapid deployment in just 8–12 weeks, and advanced AI-driven automation, SimpleMDG delivers:

  • Seamless SAP S/4HANA migrations with clean and trusted data while reducing manual intervention.
  • Future-proof operations through scalable cloud solutions and intelligent automation.
  • Cost-efficient transformations by minimizing IT dependency, accelerating time-to-value, and empowering business users with self-service capabilities.

“At SimpleMDG, we believe that data should be an enabler of growth, not a challenge,” said Mathew Phu, CEO at SimpleMDG. “We are excited to sponsor the SAP GTMKOM 2025 in APAC and align with SAP’s vision of empowering organizations to thrive in a cloud-first, AI-driven economy. We look forward to connecting with attendees to showcase how SimpleMDG can simplify their data governance and unlock true business potential.”

Visit SimpleMDG at Booth P17 – Orchid Hall

Event attendees are invited to visit Booth P17 to explore how SimpleMDG’s trailblazing master data governance solution can transform their customer’s data governance strategy and operation.

Highlights include:

  • Real-World Success Stories: Discover how leading organizations achieved faster deployments, improved data quality, and significant cost savings with SimpleMDG.
  • Collaboration Opportunities: Explore partnership initiatives that drive value and growth for SAP customers.
  • Master Data Innovation: SimpleMDG’s intuitive no-code platform and SAP-native integration is designed to streamline workflows, boost efficiency and accelerate innovation for SAP customers, SAP partners and SAP.

Simply Mastered and Powered by SAP BTP.

About Laidon Group

Laidon Group is a leading master data governance solution company, dedicated to helping organizations optimize their data quality, compliance, and operational efficiency. It’s flagship product, SimpleMDG, is an SAP-certified solution built on SAP BTP that helps businesses streamline master data governance across SAP and non-SAP systems.

Media Contact:

Aditi Gupta
Laidon Group
Marketing Director
Aditi.gupta@laidon.com

The Intellectual Property Rights of SimpleMDG Have Been Secured

By Stella Bui

Ho Chi Minh City – December 16, 2022 – Laidon is proud to announce that it has successfully acquired the intellectual property rights for its flagship software product – SimpleMDG. This important step ensures that the company has full control over the distribution, licensing, and development of the product.

The software, which has been in development for over two years, is a groundbreaking solution in the field of master data governance. It allows organizations to efficiently manage and govern their master data, helping them to ensure data quality, minimum costs, and achieve operational excellence.

With the acquisition of the intellectual property rights, Laidon is now able to fully protect its intellectual property and ensure that its hard work and innovation is recognized and rewarded. This will also allow the company to confidently enter into partnerships and licensing agreements with other organizations.

“We are thrilled to have secured the intellectual property rights for our software product,” said Matthew Phu, CEO of SimpleMDG, “This is a major milestone for the company and allows us to take the next steps in bringing our innovative solution to market.”

Laidon plans to bring further updates on the development and launch of SimpleMDG in the upcoming months. The company will also be looking for partnerships and licensing opportunities to help bring the product to a wider audience.

About Laidon

Laidon provides consulting services and enterprise solutions for managing master data and data quality. Laidon, a certified SAP partner with offices in the United States, Japan and Vietnam, created SimpleMDG, which is an SAP BTP cloud-native application for Master Data Governance with over 70 out-of-the-box SAP S/4HANA data models and workflows that support powerful governance while eliminating the need for slow, complex, and expensive customizations.

SimpleMDG provides enterprises with the functionalities to implement business rules, data standards, and validations to govern the processes of master data maintenance and deliver data quality. Most importantly, no front-end coding is required.

Website: https://simplemdg.com

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From Generative AI to 80+ Data Objects: Inside SimpleMDG’s Trailblazing 2024 Milestones

By Stella Bui

Author: Jon Simmonds – Vice President, Consulting & Advisory Services

As Christmas lights twinkle and the holiday spirit fills the air, we at SimpleMDG take a moment to reflect on the truly remarkable year of 2024. This year, we did not just grow; we evolved alongside our customers, partners, and employees. Each new feature, partnership, and milestone we celebrate has brought us closer to our goal of making master data governance simpler, smarter, and more impactful.

The holiday season is a time for gratitude and celebration, and we have much to celebrate this year. From introducing innovative features to expanding our global presence, our journey has been a tapestry of innovation and collaboration. As we wrap up the year, we invite you to take a festive stroll through 2024, highlighting our most significant moments and looking forward to the exciting new chapters in 2025.

Material master – SimpleMDG as a product

Starting this year, we enhanced the product functionality to help our customers meet evolving market demands. Each improvement clearly shows our commitment to simplifying complex data governance challenges and providing organizations with intuitive, efficient tools.

  • Data Quality Management – This year, we unveiled a robust tool that allows you to execute health checks against SAP data using freely definable rules. The result? A single, comprehensive evaluation report that provides actionable insights to maintain pristine data quality.
  • Consolidation feature – You can now run validation, duplication, and data quality checks against external data. This feature allows you to run validation, duplication, and data quality checks against external data, with tools to de-duplicate and cleanse the data before loading into SimpleMDG and onwards to SAP.
  • Generative AI integration – The march of technology in the industry continues apace and MDG is no exception. In Q3 and Q4 of this year, we embedded Generative AI into SimpleMDG. This intelligent addition recommends field values according to a trained model, allowing even faster completion of master data tasks.
  • Business Partner Portal – Creating and managing large-scale data change requests for customers and vendors can be a huge undertaking when you are dealing with large amounts of records, so this year, at SimpleMDG, we have introduced a self-serve portal where customers and vendors can self-serve their master data records such as name and address, with the associated change request dropping directly into SimpleMDG for approval and activation. Thereby, streamlining workflows and reducing administrative burdens.

Each new data object represents our commitment to delivering flexible, integrated solutions that address the complex data governance challenges modern enterprises face. With over 80 master data objects governed within SimpleMDG, we proudly offer today’s most comprehensive MDG tool.

Business partners: Growing Together

Partnerships have been at the heart of our journey this year. We welcomed our new partners Deloitte, CBS Consulting, Alluvion, BAG Consulting and PM Eleven and very much look forward to working with them more closely in 2025.

However, SAP remains our closest ally and partner. Throughout 2024, we have continued to leverage SAP Business Technology Platform’s innovative capabilities, ensuring that SimpleMDG remains at the forefront of master data governance solutions. Our cloud-native approach allows for unprecedented scalability, security, and integration across complex enterprise landscapes.

Customer master: Expanding our horizons

The growth of our customer base has been extraordinary, and we are privileged to welcome new customers on to our platform from all over the world. Our global footprint has expanded to five continents, strengthening our presence. Each new partnership ignites our enthusiasm to deliver solutions that address diverse enterprise needs.

Bill of Material – A Growing Portfolio

New master data objects continue to be added to the SimpleMDG product portfolio, with our governed data objects have increased to 80, from 50 at the start of the year – making us the most comprehensive MDG tool on the market today. New additions include Success Factors objects and transactional data like sales and purchase orders.

The list is continually growing, with new data objects being added to our capabilities all the time. Watch this space for 2025 additions!

Source list – Industries powering SimpleMDG successes

At SimpleMDG, our business thrives on a deep understanding of the diverse industries we serve. Over 2024, we have solidified our presence across various sectors, leveraging industry accelerators tailored to specific enterprise needs. Our expertise now spans to:

  • Complex manufacturing
  • Retail
  • Fast Moving Consumer Goods
  • Life Science / pharmaceuticals
  • Utilities
  • Automotive
  • Oil and Gas
  • Mining
  • Public sector

Each of these industries represents a cornerstone of our success, and our solutions continue to evolve to meet their unique data governance challenges.

Equipment master – Seamless integration for Greater Impact

Throughout 2024, we focussed on strengthening SimpleMDG’s integration capabilities with other key solutions. As a certified SAP silver partner and BTP Spotlight app, we are fully committed to harnessing SAP’s best-in-class technology. This year, we expanded our partnership with Solace by making Advanced Event Mesh as an integration tool to simplify data synchronization and enhance real-time processing capabilities. Furthermore, we are refining a partnership with Arch Global to bring Microsoft Teams integration within SimpleMDG. This exciting feature will send workflow approval notifications directly through Team, allowing users to reject, approve, or enrich data without leaving the Team interface- seamlessly bridging communication and productivity.

Employee master – The Growing SimpleMDG Team

Behind every innovation at SimpleMDG is a team of exceptional professionals. We started the year with 70 talented professionals and concluded 2024 with team of over 100 exceptional data governance experts. This 45% increase in our workforce reflects not just our expansion, but our strategic commitment to addressing the evolving complexities of enterprise data governance. Our new team members bring diverse backgrounds in enterprise architecture, data governance strategy, cloud solutions engineering and machine learning and AI.

Our SAP capabilities now cover:

  • SAP BTP
  • SAP Fiori
  • Integration
  • Basis and Security
  • Development tools and languages – ABAP, Node JS, JavaScript, UI5, OData
  • Finance and Controlling
  • Sales and Distribution
  • Materials Management
  • Production Planning
  • Enterprise Asset Maintenance
  • Human Resources
  • Retail

Functional Location – A Truly Global Presence

At the start of the year, Laidon had a geographical footprint in the US and Vietnam. Now, we have expanded our centres into Europe (UK and Germany), Singapore, Japan, India, and Australia as well as strengthening our location in Vietnam and adding additional centres in the US.

Activity Master – Showcasing Our Expertise Across the Globe

2024 was a vibrant year for us, marked by meaningful activities and conferences worldwide. From engaging with partners to sharing our thought leadership, we’ve been busy driving conversations about the future of master data governance.

In ANZ, for example, the second half of the year, we participated in and attended six major conferences, including SAP NOW in Sydney in July and Mastering SAP in Gold Coast in November. At each conference, we heard incredibly valuable insights from our customers and partners and yes, we even managed some line dancing!

In the same region, we partnered with SAP to deliver our groundbreaking white paper and webinar on AI and Master Data Governance, showcasing how technology continues to transform enterprise data management.

Other regions have been equally busy, with North America and EMEA leading the charge in numerous SAP-led conferences and partner summits. These events highlighted our expanding global footprints.

Looking Ahead to 2025

As we gear up to enter 2025, we remain committed to pushing the boundaries of master data governance. We will continue to:

  • Leverage AI and machine learning
  • Enhance data quality and predictive capabilities
  • Develop more intuitive, user-centric solutions

Our journey of innovation continues, with a singular focus on transforming how organizations understand, govern, and leverage their most critical asset: their data.

As 2024 draws to a close, we want to take a moment to thank our customers, partners, and team members for an incredible year. Together, we have achieved remarkable milestones, and we look forward to continuing this momentum into 2025.

From all of us at SimpleMDG, we wish you a Merry Christmas and a Happy New Year!

Here’s to more milestones, innovations, and successes in 2025.

To learn more about SimpleMDG, contact us today!

Laidon Group and Ascentia Consulting Partner to Drive Transformation across Southeast Asia

By Stella Bui

A strategic partnership focused on enhancing master data governance and ensuring data quality for enterprises utilizing SAP solutions.

SINGAPORE – OCTOBER 22, 2024 – Laidon Group is excited to announce a strategic partnership with Ascentia Consulting, a leading regional IT consulting firm with a proven record of delivering client success in Enterprise Information Management. This partnership will enable both companies to extend their SAP and Data Management & Governance offerings in Southeast Asia.

This collaboration leverages the rapid time-to-value of Laidon Group’s flagship product, SimpleMDG, and Ascentia Consulting’s deep expertise in Data Management & Governance to empower SAP customers to unlock business value through superior master data quality tailored to support their SAP ERP transformation.

Delivering Unparalleled Value to SAP Customers

The SimpleMDG solution, built on the SAP Business Technology Platform (BTP), is certified by SAP and delivers a future-proof, cloud-based master data governance solution with over 70 master data objects out of-the-box. This robust solution integrates seamlessly with SAP and non-SAP systems, enabling organizations to:

  • Improve operational efficiency and ensure data reliability
  • Achieve compliance with regulatory standards
  • Drive innovation and business growth in months vs. years

PS Lim, Managing Director of Ascentia Consulting: Our partnership with Laidon Group marks a significant milestone in our mission to deliver unparalleled Data Quality & Governance to our customers in Southeast Asia. Together, we’re bringing to market a powerful master data governance solution that will help SAP customers unlock new opportunities, mitigate risks, and achieve sustainable growth.”

Matthew Phu, Founder & CEO of Laidon Group: Laidon Group is thrilled to partner with Ascentia Consulting to deliver our SimpleMDG solution to a broader audience. Together, our combined expertise allows us to provide enterprises in Southeast Asia with an unmatched data governance framework that enhances their SAP investments, driving both value and sustainable growth.”

A Partnership Focused on Results

Laidon’s Group’s SimpleMDG solution delivers high-impact outcomes for businesses that demand agility and reliability in their SAP environments. Through this partnership, we will complement Ascentia’s deep domain knowledge in data strategy, data migration and enterprise information management with SimpleMDG’s advanced data governance capabilities. The goal of this partnership is to empower organizations to gain better control over their master data and unlock new opportunities for innovation and competitiveness in the fast-paced digital economy. Our unique partnership will offer:

  1. Unmatched Data Quality: With reliable master data, customers can make confident decisions, improve efficiency, and drive innovation.
  2. Expertise in Data Management: Our team of experts understand the unique challenges of data governance, regulatory compliance and operation efficiency and enable customers realize their digital transformation goals.
  3. Maximized ROI with lower TCO: Our solutions are designed to deliver measurable business value in months, not years, ensuring customers get the most out of their IT investments.

About Laidon Group

Laidon Group is a leading master data governance solution company, dedicated to helping organizations optimize their data quality, compliance, and operational efficiency. Laidon Group’s flagship product, SimpleMDG, is a SAP-certified solution built on SAP BTP that helps businesses streamline master data management across both SAP and non-SAP systems.

About Ascentia Consulting

Ascentia Consulting is a renowned IT consulting firm in Southeast Asia, specializing in SAP Application Lifecycle Management, Enterprise Information Management, Change Management and SAP Training Development & Delivery. Ascentia Consulting is committed to helping its clients unlock the full potential of their SAP investments.

Media Contact:

Aditi Gupta
Laidon Group
Marketing Director
Aditi.gupta@laidon.com

Laidon Group Partners with USDM Life Sciences to Enhance GxP Quality Assurance for Life Sciences Organizations

By Stella Bui

CALIFORNIA, USA – OCTOBER 3, 2024 – Laidon Group is excited to announce a strategic partnership with USDM Life Sciences, a leading provider of compliance and digital transformation solutions for life sciences organizations. This partnership will integrate Laidon’s innovative SimpleMDG solution with USDM’s GxP compliance expertise to deliver comprehensive master data governance and compliance management for life sciences companies worldwide.

Partnership Overview

Laidon Group and USDM Life Sciences are joining forces to provide an unparalleled combination of master data governance, and GxP compliance management solutions tailored for the life sciences industry. This strategic partnership merges Laidon’s SimpleMDG solution on SAP Business Technology Platform (BTP) with USDM’s deep expertise in GxP compliance and digital transformation, empowering life sciences organizations to enhance data quality, maintain regulatory compliance, and drive innovation.

Together, Laidon and USDM will deliver robust, compliant, and efficient cloud-based solutions that reduce implementation and validation time, support digital transformation, and simplify risk management for life sciences organizations.

Our Solutions

Laidon Group’s flagship solution, SimpleMDG, built on SAP Business Technology Platform (BTP), offers comprehensive master data governance, enabling customers to:

  • Enhance business operational excellence and trust in data
  • Ensure compliance and quality for regulatory purposes
  • Drive growth and innovation

USDM Life Sciences provides a comprehensive suite of compliance services that complement SimpleMDG, including:

  • Cloud Assurance for Automated Testing and Release Management: An automated, scalable platform for GxP cloud-based technologies that reduces the overall cost of compliance management.
  • Expertise in regulatory standards such as the General Data Protection Regulation (GDPR), U.S. Food and Drug Administration (FDA), and Health Insurance Portability and Accountability Act (HIPAA) guidelines, ensuring life sciences organizations meet strict regulatory requirements while optimizing operational efficiency.

Leadership Statements

  • Kevin Brown, CEO of USDM Life Sciences: “We are thrilled to partner with Laidon Group to bring a comprehensive, compliant master data management solution to the life sciences sector. Our combined expertise will help our clients manage their critical data effectively, ensuring compliance and fostering growth and innovation.“
  • Matthew Phu, Founder and CEO of Laidon Group: “Partnering with USDM Life Sciences allows us to deliver even greater value to our customers by combining our strengths in master data governance and compliance. This collaboration is pivotal for life sciences organizations looking to innovate while staying compliant.”

About Us

Laidon Group develops SimpleMDG, a certified SAP BTP Master Data Governance solution with over 70 master data objects, planning to exceed 80 by the end of 2024. SimpleMDG strengthens master data foundations for excellence, compliance, and innovation.

USDM Life Sciences is a premier consulting firm providing compliance, technology, and business solutions for regulated life sciences organizations. Their services span the entire spectrum of digital transformation, risk management, and regulatory compliance.

Through Collaboration

Together, Laidon Group and USDM Life Sciences are driving innovation and compliance in cloud solutions tailored to the life sciences industry. Combining Laidon’s SimpleMDG solution with USDM’s expertise in GxP compliance and digital transformation ensures life sciences organizations can manage their critical data effectively and adhere to strict regulatory standards like GDPR, FDA, and HIPAA guidelines.

Together, Laidon and USDM deliver secure and compliant cloud-based solutions that:

  • Reduce implementation and validation time
  • Increase operational efficiency
  • Support digital transformation
  • Simplify risk management
  • Accelerate innovation

Take the next step in master data management and GxP compliance—contact SimpleMDG today. We’ve got the right solution to meet your business needs!

Media Contact: contact@simplemdg.com

Website: www.simplemdg.com

Laidon Group and Alluvion Partner on SimpleMDG to Enhance Master Data Management across the Benelux Region

By Stella Bui

LEIPZIG, GERMANY – SEPTEMBER 30, 2024– Laidon Group is thrilled to announce a Strategic Partnership with Alluvion, an international team of experts specialising in SAP Master Data Governance who champion reliable data as the key to success in the digital era. Specializing in SAP master data, Alluvion is an independent company delivering swift, quality-focused solutions for thriving organizations.

Partnership Overview

Laidon Group and Alluvion are excited to unite our strengths in a partnership designed to significantly benefit our customers. By combining SimpleMDG with Alluvion’s delivery capabilities and market offerings, we provide customers with comprehensive data management solutions that enhance master data quality, governance, and operational efficiency.

This strategic partnership boosts our ability to deploy and scale SimpleMDG across the Benelux region, unlocking business value by driving greater impact and innovation for our customers.

Our Solutions

Laidon Group’s flagship solution, SimpleMDG, built on SAP Business Technology Platform (BTP), offers comprehensive master data governance, enabling customers to:

  • Enhance business operational excellence and trust in data
  • Ensure compliance and quality for regulatory purposes
  • Drive growth and innovation

Alluvion optimizes performance across the people, process and systems across SAP and Master Data Management, offering:

  • Strategic consultations addressing master data management challenges
  • Comprehensive master data audit services ensuring data integrity and compliance
  • End-to-end MDM solutions, from strategic planning to practical implementation

Leadership Statements

  • Pascal Decock, Managing Director and Master Data Architect quotes: “Our data strategy is now complete with the addition of SimpleMDG to our offerings. As experts in data, this solution combined with our skills in master data for a wide range of industries sets us up for significant growth. Our customers across the Benelux region will greatly benefit from this partnership.”
  • Matthew Phu, Founder and CEO of Laidon Group: “We are very excited to partner with Alluvion. Their strong data delivery capability will help us rapidly deliver and scale to support the growing needs of SimpleMDG and Alluvion solutions. This partnership is key to advancing innovation in master data.”
  • Dimitry Kuperman, Global Head of Sales & Strategic Alliances for Laidon Group: “This partnership accelerates our growth and enhances our delivery capabilities in the Benelux market. Trust in SimpleMDG through delivery is vital for our customers, SAP, and ourselves. Partnering with Alluvion ensures we meet and exceed expectations as we continue to expand rapidly.”

About Us

Laidon Group develops SimpleMDG, a certified SAP BTP Master Data Governance solution with over 70 master data objects, planning to exceed 80 by the end of 2024. SimpleMDG strengthens master data foundations for excellence, compliance, and innovation.

Alluvion is a leading SAP consultancy specializing in SAP and Master Data Management. With over two decades of expertise, Alluvion guides organizations through their digital transformation journey, providing strategic advice, robust solution architecture, and ensuring master data integrity and compliance. We achieve this through seamless implementations, underpinned by our in-depth knowledge of this complex topic. What sets us apart is our pragmatic approach and dedication to delivering fast and tangible results.

Through Collaboration

Together, Laidon Group and Alluvion will deliver master data solutions that uncover business value and drive quality outcomes, enhancing deployment capabilities across Europe with shared values and a collaborative approach:

  • As recognized MDM experts, we focus on delivering high-quality, consistent solutions that earn the trust and confidence of our customers.
  • Our commitment to long-term success ensures that both SAP and non-SAP customers benefit from our deep expertise in managing, governing, and optimizing their master data.
  • Our passion for excellence in MDM drives significant business value by improving data accuracy, compliance, and efficiency, ultimately reducing ROI and TCO. This partnership guarantees the success of our customers’ digital transformation initiatives.

Discover how SimpleMDG and Alluvion can fortify your data foundation, providing confidence, productivity, and innovation. Unleash the full potential of your data with this innovative partnership!

Media Contact: contact@simplemdg.com

Website: www.simplemdg.com

Laidon Group and COSOL Partner on SimpleMDG to Enhance SAP EAM Master Data in Australia and New Zealand

By Stella Bui

BRISBANE, AUSTRALIA – AUGUST 2, 2024– Laidon Group is thrilled to announce a Strategic Partnership with COSOL, a global provider of end-to-end asset management solutions, which will extend COSOL’s data market services and deliver SimpleMDG solutions to customers across Australia and New Zealand.

Partnership Overview

Laidon Group and COSOL are thrilled to unite our strengths in a partnership designed to benefit our customers significantly. By combining SimpleMDG with COSOL’s delivery capabilities and market offerings, we empower asset-intensive organisations with data solutions that enhance master data excellence and governance.

This strategic partnership boosts our ability to deploy and scale SimpleMDG across the region, unlocking business value by driving greater impact and innovation for our customers.

Our Solutions

Laidon Group’s flagship solution, SimpleMDG, built on SAP Business Technology Platform (BTP), offers comprehensive master data governance, enabling customers to:

  • Enhance business operational excellence and trust in data
  • Ensure compliance and quality for regulatory purposes
  • Drive growth and innovation

COSOL’s end-to-end asset management capability helps customers optimize performance across the people, process, systems, and data elements of their asset management, to deliver:

  • Economic and sustainable improvements to their customers equipment maintenance, operations and supply chains
  • A vertically integrated, technology-enabled asset management capability for their customers that is optimised for performance
  • Digital Asset Management Optimisation Roadmaps for asset management transformation

Leadership Statements

  • Annette Henry, Executive General Manager: “COSOL has been solving complex data and asset performance challenges for our SAP customers for over 23 years – drawing on our specialist capabilities in data management, system integrations and asset management. One of the most critical components for our customers success is quality master data. SimpleMDG provides the solution to take our SAP customers’ master data to a whole new level of governance, robustness and integrity.”
  • Matthew Phu, Founder and CEO of Laidon Group:: “We are very excited to partner with COSOL. Their strong data delivery capability will help us rapidly deliver and scale to support the growing needs of SimpleMDG and COSOL. This partnership is key to advancing innovation in master data.”
  • Dimitry Kuperman, Global Head of Sales & Strategic Alliances for Laidon Group: “This partnership accelerates our growth and enhances our delivery capabilities in the ANZ market. Trust in SimpleMDG through delivery is vital for our customers, SAP, and ourselves. Partnering with COSOL ensures we meet and exceed expectations as we continue to expand rapidly.”

About Us

Laidon Group develops SimpleMDG, a certified SAP BTP Master Data Governance solution with over 70 master data objects, planning to exceed 80 by the end of 2024. SimpleMDG strengthens master data foundations for excellence, compliance, and innovation.

COSOL is a global provider of end-to-end asset management solutions for asset-intensive organizations across natural resources, energy and water, infrastructure, government, and defence industries. An SAP Partner, COSOL’s solutions and expertise span across the entire asset management framework of people, process, systems and data to drive quantifiable business improvements.

Through Collaboration

Together, Laidon Group and COSOL will deliver master data solutions for SAP customers that uncover business value and quality outcomes, enhancing deployment capabilities across Australia and New Zealand with shared values and collaborative working:

  • We deliver quality and consistency, earning confidence and trust in our capabilities and solutions.
  • We are committed to long-term benefits for SAP and non-SAP customers, especially in asset-intensive industries, recognizing our people as our greatest asset—independent, inquisitive, and curious to deliver innovative solutions and outcomes.
  • Our passion drives significant business value while reducing ROI and TCO, ensuring a shared ‘win/win’ for customers and ourselves.

Discover how SimpleMDG and COSOL can fortify your data foundation, providing confidence, productivity, and innovation. Unleash the full potential of your data with this innovative partnership!

Media Contact: contact@simplemdg.com

Website: www.simplemdg.com

Laidon Group and PM Eleven Partner on SimpleMDG to Enhance SAP EAM Master Data in Australia and Latin America

By Stella Bui

MELBOURNE, AUSTRALIA – July 30, 2024– Laidon Group is excited to announce our Strategic Partnership with PM Eleven, to revolutionize Enterprise Asset Management (EAM) master data for SAP customers across Australia and Latin America.

Partnership Overview

Laidon Group and PM Eleven have built a solid foundation through successful development collaborations. Integrating SimpleMDG with PM Eleven’s Bill of Material (BOM) Optimiser and Task List Optimiser solutions has created a powerful synergy, enhancing master data excellence and governance.

We are now elevating this to a strategic delivery partnership, significantly boosting our ability to deploy and scale SimpleMDG across the regions, driving greater impact and innovation.

Our Integrated Solutions

SimpleMDG , on SAP BTP provides a comprehensive master data governance solution, enabling SAP customers to:

  • Enhance Business Operational Excellence
  • Ensure Compliance
  • Drive Growth and Empower Innovation

PM Eleven’s Bill of Material (BOM) Optimiser and Task List Optimiser solutions offer advanced master data optimization, delivering:

  • Enhanced processes in maintenance, finance, and materials management
  • Automated workflows for increased efficiency
  • Optimized operations for improved outcomes

Leadership Statements

  • Matthew Phu, Founder and CEO of Laidon Group: “We are thrilled to partner with PM Eleven. Combining SimpleMDG’s governance with PM Eleven’s optimization expertise, we deliver unmatched value to SAP customers, advancing innovation and robust master data governance.”
  • Dimitry Kuperman, Global Head of Sales & Strategic Alliances for Laidon Group: “This partnership is pivotal for Laidon Group, enhancing our deployment capabilities. Extending this collaboration to delivery across Australia and Latin America positions us for significant success.”
  • Renee Doxey, PM Eleven Delivery Leader for SimpleMDG: “We look forward to leveraging our combined expertise to bring enhanced value and success to our clients. This extended partnership underscores our commitment to collaboration and promises significant benefits for our customers.”

About Us

Laidon Group develops SimpleMDG, a certified SAP BTP Master Data Governance solution with over 70 master data objects, planning to exceed 80 by the end of 2024. SimpleMDG strengthens master data foundations for excellence, compliance, and innovation.

PM Eleven provides high-quality SAP-embedded and SAP-integrated solutions for asset-intensive markets, known for enhancing productivity and enabling better decisions.

Our Commitment

Together, Laidon Group and PM Eleven will deliver unparalleled value and success, enhancing deployment capabilities across Australia and Latin America. We share:

  • A commitment to long-term benefits for SAP customers, especially in asset-intensive industries
  • A customer-first approach ensuring confidence, consistency, and quality
  • A passion for data solutions that drive significant business value

Discover how SimpleMDG and PM Eleven can fortify your master data foundation, providing confidence, productivity, and innovation. Unleash the full potential of your data with this dynamic partnership!

Media Contact: contact@simplemdg.com

Website: www.simplemdg.com

Unlocking AI Opportunities: Why a Robust Data Strategy is Critical in an SAP World

By Stella Bui

In today’s rapidly evolving technological landscape, artificial intelligence (AI) is no longer a futuristic concept but a crucial component of business strategy. As highlighted in our latest whitepaper,There is No Good AI Without a Good Data Strategy,” having a robust data strategy is essential for leveraging AI’s full potential. This blog post explores key insights from the whitepaper and demonstrates why accurate and reliable data is the cornerstone of successful AI implementation.

Key Insights

  1. The AI Revolution The emergence of Large Language Models (LLMs) like ChatGPT-3 has revolutionized how businesses approach AI. The public’s access to advanced AI tools has sparked innovation and competitive growth. According to Deloitte, 94% of organizations recognize AI as critical to their future success, with 65% already integrating AI into their operations. This shift signifies not just a trend but a fundamental transformation in business operations and strategies.
  2. Benefits of AI in Business SAP identifies five major benefits of AI:
    • Business Resilience: AI helps organizations adapt to market changes and disruptions swiftly.
    • Enhanced Customer Service: AI-driven chatbots and support systems provide instant, efficient customer service.
    • Confident Decision-Making: AI analytics offer deep insights, enabling better strategic decisions.
    • Relevant Products/Services: AI helps in tailoring products and services to meet customer needs more effectively.
    • Engaged Workforces: AI automates routine tasks, allowing employees to focus on more engaging, value-added activities.

By 2025, 50% of end-users are expected to use AI-infused applications, transitioning from systems of record to systems of intelligent planning. This shift underscores the importance of integrating AI into enterprise resource planning (ERP) systems like SAP for sustained business growth and efficiency.

  1. The Importance of Data Quality AI’s effectiveness hinges on the quality of data. Poor data quality leads to inaccurate AI outcomes, emphasizing the adage, “Garbage in, garbage out.” A coherent data strategy, underpinned by robust data governance and management, ensures that AI delivers consistent and valuable results. Ensuring data accuracy, consistency, and reliability is paramount to achieving meaningful AI-driven insights and operations.

Practical Application and Examples

SimpleMDG is a powerful solution for managing master data across SAP and non-SAP systems. Its simplicity, integration capabilities, and supportability ensure data quality, particularly in SAP environments, making master data accurate, consistent, and AI-ready, thereby enhancing AI insights’ reliability.

While some examples below may not be in the whitepaper, they illustrate how high-quality master data within SAP drives innovation. Integrating SimpleMDG with SAP can be the cornerstone of a robust data strategy, enabling exceptional results and continuous innovation with Business AI.

Real-world Applications

  • Multinational Corporation: A multinational corporation used SimpleMDG to streamline master data management, significantly improving data quality. This led to more accurate AI-driven forecasts and better decision-making processes.
  • Global Manufacturing Firm: A global manufacturing firm integrated SimpleMDG with its SAP ERP system to automate data validation processes, reducing errors and operational inefficiencies.

Predictive Maintenance in Manufacturing

  • Leading Automotive Manufacturer: A leading automotive manufacturer used AI to predict equipment failures before they occurred. By leveraging high-quality master data with SAP solutions, the company reduced downtime, optimized maintenance schedules, and saved millions in operational costs. The predictive maintenance model relied on accurate data from sensors and historical maintenance records, showcasing the power of a robust data strategy in enabling effective AI solutions.

Customer Insights in Retail

  • Major Retail Chain: A major retail chain utilized AI-powered analytics to gain deeper insights into customer behavior. By integrating customer data with SAP and ensuring quality Master Data, the retailer created personalized marketing campaigns, improved inventory management, and enhanced customer experiences. The ability to analyze large volumes of accurate data allowed for more targeted and effective business strategies, resulting in increased customer loyalty and sales.

Supply Chain Optimization

  • Global Shipping Company: A global shipping company used AI to optimize its supply chain operations. Employing a robust data strategy with SAP and quality master data, the company analyzed real-time data from various sources to predict demand, manage inventory, and streamline transportation routes. This improved efficiency, reduced costs, and enhanced customer satisfaction by ensuring timely deliveries.

Financial Forecasting in Banking

  • Leading Financial Institution: A leading financial institution applied AI to improve financial forecasting and risk management. With a strong data strategy ensuring high-quality data inputs, the bank used AI algorithms to analyze market trends, predict financial risks, and make informed investment decisions. The integration of AI with SAP systems facilitated real-time data analysis, providing the bank with a competitive edge in the fast-paced financial market.

Conclusion

In today’s fast-paced business environment, integrating AI into strategies is essential for transforming operations, driving innovation, and enhancing decision-making. However, the success of AI applications hinges on the quality of data.

To maximize AI’s potential, organizations must implement a robust data strategy ensuring accuracy, consistency, and reliability. Master data governance tools like SimpleMDG are crucial for managing data effectively, supporting AI with high-quality information.

Key aspects of master data governance include:

  • Data Accuracy: Essential for AI algorithms to deliver correct insights. Inaccurate data leads to flawed results and poor decisions.
  • Data Consistency: Crucial for reliable AI outcomes. SimpleMDG helps maintain consistency across systems, avoiding disruptions.
  • Data Reliability: Foundational for effective AI applications. With SimpleMDG, organizations can trust their data to provide actionable insights.

As digital transformation progresses, prioritizing data quality is essential to unlocking AI’s full business potential. A robust data strategy not only boosts AI capabilities but also secures a competitive edge and fosters ongoing innovation.

To conclude, integrating AI with effective master data governance is vital for leveraging AI’s full potential and by ensuring data accuracy, consistency, and reliability, we enable the path for significant success in business outcomes and staying ahead in the ‘AI Everywhere Era’.

Call to Action

To delve deeper into how a robust data strategy can unlock the full potential of AI in your organization, download our comprehensive whitepaper, “Unlocking AI Opportunities with a Data Strategy through SAP and SimpleMDG.” Discover actionable insights, practical examples, and expert recommendations that will guide your AI journey.

Download the WhitePaper

Acknowledgements

Author:

  • Jon Simmonds. VP Professional Services, Laidon Group.

Contributors:

  • Matthew Phu. Founder and CEO, Laidon Group.
  • Robin Shadgett. Customer Success Director ANZ, Laidon Group.

Title:

  • Cathy McGurk. Director of Solution Advisory, SAP BTP, Australia & New Zealand.

Additional Contributors – Review and Feedback:

  • Varun Thamba. Regional Director, SAP Business AI Strategy: Asia Pacific & Japan.
  • Jared Yabanci. Solution Advisor, SAP BTP (Data), Australia & New Zealand.
  • Liam Mischewski. Solution Advisor, SAP BTP (AI, Innovation), Australia & New Zealand.

Learn more about SimpleMDG

For more information, contact@simplemdg.com or Visit the Laidon Resources Center.

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