{"id":1720,"date":"2025-09-03T00:16:49","date_gmt":"2025-09-03T00:16:49","guid":{"rendered":"https:\/\/simplemdg.com\/?p=1720"},"modified":"2026-08-06T05:35:42","modified_gmt":"2026-08-06T05:35:42","slug":"from-two-weeks-to-20-seconds-how-nxp-transformed-customer-onboarding-with-simplemdg","status":"publish","type":"post","link":"https:\/\/simplemdg.com\/beta\/resources\/from-two-weeks-to-20-seconds-how-nxp-transformed-customer-onboarding-with-simplemdg\/","title":{"rendered":"From Two Weeks to 20 Seconds: How NXP Transformed Customer Onboarding with SimpleMDG\u00a0"},"content":{"rendered":"
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As part of the SAP Best Tech Awards 2025<\/strong><\/a> finalist NXP<\/b><\/a><\/strong> shared its journey of transforming customer onboarding. In this Q&A, Jane Foote, Chief Information Officer of NXP,<\/strong> explains how a manual, weeks-long process became an automated 20-second experience with SimpleMDG on SAP BTP.<\/p>\n<\/div>\n

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Tell us about NXP and the challenge you were facing?<\/h2>\n

NXP is a distributor of mission-critical business supplies across New Zealand. We carry more than 11,000 items\u2014from office products to PPE, technology, cleaning, and more\u2014and distribute them daily through our three distribution centers.<\/p>\n

A few years ago, as we set out to expand into the mid-market space, we faced a significant challenge: our customer onboarding process was slow, inconsistent, and heavily manual. It often took up to two to three weeks to create and approve a new account. That wasn\u2019t compatible with the digital-savvy eCommerce customers we wanted to attract.<\/p>\n<\/div>\n

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What led you to adopt SimpleMDG?<\/h2>\n

Because we were already running SAP Business Technology Platform (BTP), it was a natural choice to adopt a product built natively on BTP. SimpleMDG mirrored SAP\u2019s customer objects, offered intuitive field mapping, and was simple enough for our internal teams to adopt quickly.<\/p>\n

Unlike traditional MDG tools, it was largely plug-and-play and integrated directly with our systems. The implementation, delivered by partner Laidon, was scoped and completed in just eight weeks\u2014on time and on budget.<\/p>\n<\/div>\n

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How did the new onboarding process work?<\/h2>\n

The new workflow is fully automated and self-service:<\/strong><\/p>\n