{"id":2913,"date":"2026-01-16T10:16:14","date_gmt":"2026-01-16T10:16:14","guid":{"rendered":"https:\/\/simplemdg.com\/?p=2913"},"modified":"2026-07-08T12:17:31","modified_gmt":"2026-07-08T12:17:31","slug":"business-supplies-retailer-streamlined-master-data","status":"publish","type":"post","link":"https:\/\/simplemdg.com\/beta\/resources\/business-supplies-retailer-streamlined-master-data\/","title":{"rendered":"How a Leading Business Supplies Retailer Streamlined Master Data Processes and Website Integration with SimpleMDG, Built Natively on SAP Business Technology Platform (SAP BTP)"},"content":{"rendered":"
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This case study features a leading New Zealand-based business supplies retailer that provides a comprehensive range of workplace essentials, including office equipment, furniture, technology solutions, and cleaning and hygiene products.<\/h4>\n

Serving both B2B and B2C customers, the company operates across 86 company codes and 46 plants while managing more than 241,000 business partners, 133,000 material master records, and 126,000 purchasing info records. As its distribution network expanded, the organization recognized the critical role of trusted master data in improving operational efficiency, reducing costs, and delivering a better customer experience. To support continued growth, it implemented SimpleMDG to centralize master data governance and automate customer data processes across its business.<\/p>\n<\/p><\/div>\n<\/div>\n

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The Company\u2019s Global Reach<\/h3>\n
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Powering<\/h3>\n

86<\/span><\/p>\n

Company Codes<\/p>\n<\/p><\/div>\n

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Spanning<\/h3>\n

46<\/span><\/p>\n

Plants<\/p>\n<\/p><\/div>\n

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Managing<\/h3>\n

241,394<\/span><\/p>\n

Business Partners<\/p>\n<\/p><\/div>\n

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Governing<\/h3>\n

133,927<\/span><\/p>\n

Material Master Records <\/p>\n<\/p><\/div>\n

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Deploying<\/h3>\n

126,949<\/span><\/p>\n

Purchasing Info Records<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n

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Opportunity<\/h3>\n<\/div>\n
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As the company continued to expand its business, manual master data processes became increasingly difficult to scale. Customer information captured through the website required manual entry and processing in SAP, creating inefficiencies, increasing administrative effort, and slowing business operations.<\/p>\n

Limited MDM resources further amplified these challenges, making it difficult to keep pace with growing data volumes and business demand. As a result, the company experienced workflow delays, increased operational workload, reduced productivity, and limited scalability, ultimately affecting both internal efficiency and the customer experience.<\/p>\n

To support its continued growth, the company required a centralized master data governance platform that could automate customer data processes, eliminate manual effort, and seamlessly integrate website data with SAP.<\/p>\n<\/div>\n

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Solution Implementation<\/h3>\n<\/div>\n
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The company implemented SimpleMDG, built natively on SAP Business Technology Platform (SAP BTP), to establish a centralized and automated master data governance platform.<\/p>\n

The solution introduced automated workflows that enabled customer data captured through the company's website to be seamlessly integrated into SAP. Within just 10 weeks, the company deployed three critical master data types: Customer, Credit Profile, and Credit Segment, along with the website integration.<\/p>\n

The integration between SimpleMDG, the company's website, and SAP eliminated manual data entry, simplified business processes, and enabled the master data team to manage customer data more efficiently and at scale.<\/p>\n<\/div>\n<\/div>\n

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Business Impact & Result<\/h3>\n<\/div>\n
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Implementing SimpleMDG delivered immediate improvements across the company's master data operations. By integrating its website with SAP, the company eliminated manual data entry and enabled the automated creation of customer data, significantly improving process efficiency and accuracy.<\/p>\n

The optimized process reduced the workload on the master data team while significantly shortening data maintenance cycle times. This enabled the team to support growing business demand more efficiently without increasing operational overhead.<\/p>\n

By automating manual processes and reducing rework, the company optimized operational costs while improving data quality and productivity. With a scalable, centralized master data governance platform in place, the organization is well positioned to support continued business growth and the evolving needs of its B2B and B2C customers.<\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

Driving Productivity and Cost Optimization<\/p>\n","protected":false},"author":1,"featured_media":4394,"comment_status":"open","ping_status":"open","sticky":false,"template":"Case-study-single.php","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[91],"class_list":["post-2913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-retail"],"yoast_head":"\nBusiness Supplies Retailer Case Study | SAP Master Data Governance | SimpleMDG<\/title>\n<meta name=\"description\" content=\"Learn how a leading business supplies retailer streamlined SAP Master Data Governance, automated customer data creation, reduced manual effort, and improved operational efficiency with SimpleMDG.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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