{"id":2920,"date":"2026-01-16T10:30:18","date_gmt":"2026-01-16T10:30:18","guid":{"rendered":"https:\/\/simplemdg.com\/?p=2920"},"modified":"2026-07-08T11:58:14","modified_gmt":"2026-07-08T11:58:14","slug":"features-a-leading-retail-group","status":"publish","type":"post","link":"https:\/\/simplemdg.com\/beta\/resources\/features-a-leading-retail-group\/","title":{"rendered":"Driving 57% faster SKU launches, near-zero SKU errors, and governance of 260,000 product SKUs with SimpleMDG on SAP Business Technology Platform (SAP BTP)."},"content":{"rendered":"
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This case study features a leading retail group and one of the largest Lithuanian-owned companies in the Baltics, generating annual revenues exceeding \u20ac6 billion.<\/h4>\n

Operating more than 1,600 stores and serving over 1.6 million customers every day, the company depends on trusted product master data to deliver a seamless omnichannel retail experience. To support continued growth and prepare for SAP S\/4HANA, the organization implemented SimpleMDG to centralize master data governance, accelerate product onboarding, and improve operational efficiency across the enterprise.<\/p>\n<\/p><\/div>\n<\/div>\n

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The Company\u2019s Global Reach<\/h3>\n
\n
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Present in<\/h3>\n

05<\/span><\/p>\n

Countries<\/p>\n<\/p><\/div>\n

\n

Operating across<\/h3>\n

1,611<\/span><\/p>\n

Stores<\/p>\n<\/p><\/div>\n

\n

Serving<\/h3>\n

1.6M<\/span><\/p>\n

Customers Daily<\/p>\n<\/p><\/div>\n

\n

Governing<\/h3>\n

260,000<\/span><\/p>\n

Unique Product SKUs<\/p>\n<\/p><\/div>\n

\n

Managing<\/h3>\n

152<\/span><\/p>\n

Company Codes<\/p>\n<\/p><\/div>\n

\n

Maintaining<\/h3>\n

3,467<\/span><\/p>\n

Site Masters<\/p>\n<\/p><\/div>\n<\/div>\n<\/div>\n

\n
\n

Opportunity<\/h3>\n<\/div>\n
\n

As part of its growth strategy, the company sought to improve operational agility by responding faster to changing customer demand and market dynamics. A critical enabler of this strategy was the ability to create, govern, and maintain product master data quickly, accurately, and at scale.<\/p>\n

However, legacy manual processes and fragmented systems created significant operational bottlenecks in managing more than 260,000 product SKUs. Product data was managed across Excel spreadsheets, email, JIRA, Microsoft Teams, and other disconnected tools, resulting in delays, inconsistent data, and rising operational costs.<\/p>\n

\n
\n
\n <\/p>\n

Slow SKU creation process<\/h4>\n

Product onboarding averaged seven days per SKU, delaying time-to-market.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n <\/p>\n

High error rates<\/h4>\n

Approximately 75 SKUs per day were affected by data quality issues, resulting in operational inefficiencies and financial risk.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n <\/p>\n

Fragmented manual data entry via Excel<\/h4>\n

Coupled with multiple communication tools (email, JIRA, Teams), caused delays, data inconsistencies, and escalating operational costs.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

To support continued growth and its SAP S\/4HANA transformation, the company required a centralized, scalable master data governance platform capable of accelerating product onboarding, improving data quality, and reducing operational risk.<\/p>\n<\/p><\/div>\n<\/div>\n

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Solution Implementation<\/h3>\n<\/div>\n
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The company selected SimpleMDG, a robust, easy-to-use, cloud-native Master Data Governance solution built exclusively on the SAP Business Technology Platform (SAP BTP). This strategic choice ensured seamless integration and alignment with its planned transition to SAP S\/4HANA. Its centralized service subsidiary spearheaded the implementation, transforming master data governance through:<\/p>\n

    \n
  • \n

    Automated workflows that drastically reduced product card creation time from 7 days to 3 days, significantly accelerating the company's time-to-market.<\/p>\n<\/li>\n

  • \n

    AI-powered proactive data validation that reduced daily SKU errors from approximately 75 to near zero, minimizing financial risk and operational disruptions.<\/p>\n<\/li>\n

  • \n

    Significant operational cost savings through automation, reduced rework, and streamlined processes.<\/p>\n<\/li>\n

  • \n

    Scalable infrastructure supporting the management of more than 260,000 products and 17,000 daily data changes.<\/p>\n<\/li>\n

  • \n

    Enhanced user adoption and productivity through intuitive, no-code interfaces and centralized communication channels, reducing training requirements and improving operational efficiency.<\/p>\n<\/li>\n<\/ul>\n

    \n
    \n

    Governing<\/h3>\n

    333,037<\/span><\/p>\n

    Article Master Records<\/p>\n<\/p><\/div>\n

    \n

    Managing<\/h3>\n

    150,138<\/span><\/p>\n

    Business Partners<\/p>\n<\/p><\/div>\n

    \n

    Impelmenting<\/h3>\n

    1,441<\/span><\/p>\n

    SimpleMDG Rules for Article Master<\/p>\n<\/p><\/div>\n

    \n

    Devloying<\/h3>\n

    1,853<\/span><\/p>\n

    SimpleMDG Rules for Business Partners<\/p>\n<\/p><\/div>\n

    \n

    Configuring<\/h3>\n

    27<\/span><\/p>\n

    Custom Fields in Action Master<\/p>\n<\/p><\/div>\n<\/p><\/div>\n

    This strategic implementation empowered the company to achieve immediate operational goals while laying a robust foundation for future growth and innovation.<\/p>\n<\/p><\/div>\n<\/div>\n

    \n
    \n

    Business Impact & Result<\/h3>\n<\/div>\n
    \n

    Implementing SimpleMDG delivered immediate and measurable business outcomes, significantly enhancing the company's operational capabilities:<\/p>\n

      \n
    • \n

      Accelerated Time-to-Market:<\/b> Reduced product data creation and update cycles from 7 days to just 3 days, enabling the company to respond more quickly to market demands and gain a competitive advantage.<\/p>\n<\/li>\n

    • \n

      Near-Zero SKU Errors:<\/b> Leveraged AI-powered proactive validation to reduce daily SKU errors from approximately 75 to near zero, significantly improving data accuracy, enhancing customer satisfaction, and minimizing financial losses.<\/p>\n<\/li>\n

    • \n

      Operational Cost Savings:<\/b> Achieved substantial savings by automating manual data processes, eliminating redundant rework, and streamlining operations.<\/p>\n<\/li>\n

    • \n

      Scalable Infrastructure:<\/b> Successfully governed 260,000 product SKUs and 17,000 daily data changes, ensuring reliability and business continuity as the business continues to grow.<\/p>\n<\/li>\n

    • \n

      High User Adoption and Productivity:<\/b> The intuitive, no-code interface reduced training time by 80%, empowering the nine-member MOM team to manage master data independently.<\/p>\n<\/li>\n<\/ul><\/div>\n<\/div>\n

      \n
      \n
      \n

      Prepare for SAP S\/4HANA Transformation<\/h3>\n
      \n

      Encouraged by these exceptional outcomes, the company has confidently extended SimpleMDG's implementation to its Polish subsidiary, supporting the rollout of their SAP S\/4HANA environment and affirming their trust in the platform's scalability and strategic value.<\/p>\n<\/div>\n<\/div>\n

      <\/div>\n<\/p><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

      Supercharging Omnichannel<\/p>\n","protected":false},"author":1,"featured_media":4391,"comment_status":"open","ping_status":"open","sticky":false,"template":"Case-study-single.php","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[91],"class_list":["post-2920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-retail"],"yoast_head":"\nLeading Retail Group Case Study | SAP Master Data Governance | SimpleMDG<\/title>\n<meta name=\"description\" content=\"Discover how a leading retail group accelerated SKU launches by 57%, reduced SKU errors to near zero, and transformed SAP Master Data Governance with SimpleMDG.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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