December 10, 2024
By Stella Bui
Author: Jon Simmonds – Vice President, Consulting & Advisory Services
As Christmas lights twinkle and the holiday spirit fills the air, we at SimpleMDG take a moment to reflect on the truly remarkable year of 2024. This year, we did not just grow; we evolved alongside our customers, partners, and employees. Each new feature, partnership, and milestone we celebrate has brought us closer to our goal of making master data governance simpler, smarter, and more impactful.
The holiday season is a time for gratitude and celebration, and we have much to celebrate this year. From introducing innovative features to expanding our global presence, our journey has been a tapestry of innovation and collaboration. As we wrap up the year, we invite you to take a festive stroll through 2024, highlighting our most significant moments and looking forward to the exciting new chapters in 2025.
Starting this year, we enhanced the product functionality to help our customers meet evolving market demands. Each improvement clearly shows our commitment to simplifying complex data governance challenges and providing organizations with intuitive, efficient tools.
Each new data object represents our commitment to delivering flexible, integrated solutions that address the complex data governance challenges modern enterprises face. With over 80 master data objects governed within SimpleMDG, we proudly offer today’s most comprehensive MDG tool.
Partnerships have been at the heart of our journey this year. We welcomed our new partners Deloitte, CBS Consulting, Alluvion, BAG Consulting and PM Eleven and very much look forward to working with them more closely in 2025.
However, SAP remains our closest ally and partner. Throughout 2024, we have continued to leverage SAP Business Technology Platform’s innovative capabilities, ensuring that SimpleMDG remains at the forefront of master data governance solutions. Our cloud-native approach allows for unprecedented scalability, security, and integration across complex enterprise landscapes.
The growth of our customer base has been extraordinary, and we are privileged to welcome new customers on to our platform from all over the world. Our global footprint has expanded to five continents, strengthening our presence. Each new partnership ignites our enthusiasm to deliver solutions that address diverse enterprise needs.
New master data objects continue to be added to the SimpleMDG product portfolio, with our governed data objects have increased to 80, from 50 at the start of the year – making us the most comprehensive MDG tool on the market today. New additions include Success Factors objects and transactional data like sales and purchase orders.
The list is continually growing, with new data objects being added to our capabilities all the time. Watch this space for 2025 additions!
At SimpleMDG, our business thrives on a deep understanding of the diverse industries we serve. Over 2024, we have solidified our presence across various sectors, leveraging industry accelerators tailored to specific enterprise needs. Our expertise now spans to:
Each of these industries represents a cornerstone of our success, and our solutions continue to evolve to meet their unique data governance challenges.
Throughout 2024, we focussed on strengthening SimpleMDG’s integration capabilities with other key solutions. As a certified SAP silver partner and BTP Spotlight app, we are fully committed to harnessing SAP’s best-in-class technology. This year, we expanded our partnership with Solace by making Advanced Event Mesh as an integration tool to simplify data synchronization and enhance real-time processing capabilities. Furthermore, we are refining a partnership with Arch Global to bring Microsoft Teams integration within SimpleMDG. This exciting feature will send workflow approval notifications directly through Team, allowing users to reject, approve, or enrich data without leaving the Team interface- seamlessly bridging communication and productivity.
Behind every innovation at SimpleMDG is a team of exceptional professionals. We started the year with 70 talented professionals and concluded 2024 with team of over 100 exceptional data governance experts. This 45% increase in our workforce reflects not just our expansion, but our strategic commitment to addressing the evolving complexities of enterprise data governance. Our new team members bring diverse backgrounds in enterprise architecture, data governance strategy, cloud solutions engineering and machine learning and AI.
Our SAP capabilities now cover:
At the start of the year, Laidon had a geographical footprint in the US and Vietnam. Now, we have expanded our centres into Europe (UK and Germany), Singapore, Japan, India, and Australia as well as strengthening our location in Vietnam and adding additional centres in the US.
2024 was a vibrant year for us, marked by meaningful activities and conferences worldwide. From engaging with partners to sharing our thought leadership, we’ve been busy driving conversations about the future of master data governance.
In ANZ, for example, the second half of the year, we participated in and attended six major conferences, including SAP NOW in Sydney in July and Mastering SAP in Gold Coast in November. At each conference, we heard incredibly valuable insights from our customers and partners and yes, we even managed some line dancing!
In the same region, we partnered with SAP to deliver our groundbreaking white paper and webinar on AI and Master Data Governance, showcasing how technology continues to transform enterprise data management.
Other regions have been equally busy, with North America and EMEA leading the charge in numerous SAP-led conferences and partner summits. These events highlighted our expanding global footprints.
As we gear up to enter 2025, we remain committed to pushing the boundaries of master data governance. We will continue to:
Our journey of innovation continues, with a singular focus on transforming how organizations understand, govern, and leverage their most critical asset: their data.
As 2024 draws to a close, we want to take a moment to thank our customers, partners, and team members for an incredible year. Together, we have achieved remarkable milestones, and we look forward to continuing this momentum into 2025.
From all of us at SimpleMDG, we wish you a Merry Christmas and a Happy New Year!
Here’s to more milestones, innovations, and successes in 2025.
To learn more about SimpleMDG, contact us today!
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