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October 23, 2024

Laidon Group and Ascentia Consulting Partner to Drive Transformation across Southeast Asia

By Stella Bui

A strategic partnership focused on enhancing master data governance and ensuring data quality for enterprises utilizing SAP solutions.

SINGAPORE – OCTOBER 22, 2024 – Laidon Group is excited to announce a strategic partnership with Ascentia Consulting, a leading regional IT consulting firm with a proven record of delivering client success in Enterprise Information Management. This partnership will enable both companies to extend their SAP and Data Management & Governance offerings in Southeast Asia.

This collaboration leverages the rapid time-to-value of Laidon Group’s flagship product, SimpleMDG, and Ascentia Consulting’s deep expertise in Data Management & Governance to empower SAP customers to unlock business value through superior master data quality tailored to support their SAP ERP transformation.

Delivering Unparalleled Value to SAP Customers

The SimpleMDG solution, built on the SAP Business Technology Platform (BTP), is certified by SAP and delivers a future-proof, cloud-based master data governance solution with over 70 master data objects out of-the-box. This robust solution integrates seamlessly with SAP and non-SAP systems, enabling organizations to:

  • Improve operational efficiency and ensure data reliability
  • Achieve compliance with regulatory standards
  • Drive innovation and business growth in months vs. years

PS Lim, Managing Director of Ascentia Consulting: Our partnership with Laidon Group marks a significant milestone in our mission to deliver unparalleled Data Quality & Governance to our customers in Southeast Asia. Together, we’re bringing to market a powerful master data governance solution that will help SAP customers unlock new opportunities, mitigate risks, and achieve sustainable growth.”

Matthew Phu, Founder & CEO of Laidon Group: Laidon Group is thrilled to partner with Ascentia Consulting to deliver our SimpleMDG solution to a broader audience. Together, our combined expertise allows us to provide enterprises in Southeast Asia with an unmatched data governance framework that enhances their SAP investments, driving both value and sustainable growth.”

A Partnership Focused on Results

Laidon’s Group’s SimpleMDG solution delivers high-impact outcomes for businesses that demand agility and reliability in their SAP environments. Through this partnership, we will complement Ascentia’s deep domain knowledge in data strategy, data migration and enterprise information management with SimpleMDG’s advanced data governance capabilities. The goal of this partnership is to empower organizations to gain better control over their master data and unlock new opportunities for innovation and competitiveness in the fast-paced digital economy. Our unique partnership will offer:

  1. Unmatched Data Quality: With reliable master data, customers can make confident decisions, improve efficiency, and drive innovation.
  2. Expertise in Data Management: Our team of experts understand the unique challenges of data governance, regulatory compliance and operation efficiency and enable customers realize their digital transformation goals.
  3. Maximized ROI with lower TCO: Our solutions are designed to deliver measurable business value in months, not years, ensuring customers get the most out of their IT investments.

About Laidon Group

Laidon Group is a leading master data governance solution company, dedicated to helping organizations optimize their data quality, compliance, and operational efficiency. Laidon Group’s flagship product, SimpleMDG, is a SAP-certified solution built on SAP BTP that helps businesses streamline master data management across both SAP and non-SAP systems.

About Ascentia Consulting

Ascentia Consulting is a renowned IT consulting firm in Southeast Asia, specializing in SAP Application Lifecycle Management, Enterprise Information Management, Change Management and SAP Training Development & Delivery. Ascentia Consulting is committed to helping its clients unlock the full potential of their SAP investments.

Media Contact:

Aditi Gupta
Laidon Group
Marketing Director
Aditi.gupta@laidon.com

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