1.     Introduction

This Privacy and Data Protection Policy (“Policy”) outlines the principles and practices implemented by Laidon Group, LLC (“We,” “Us,” or “Our”) to protect privacy and secure the data collected and processed by our SimpleMDG software (“Software”). We are committed to respecting and safeguarding the privacy of individuals and complying with applicable data protection and privacy laws and regulations.

2.    Scope

This Policy applies to all personal data collected, processed, and stored by the Software. It covers personal data obtained from users, customers, and any other individuals interacting with the Software.

This Policy applies equivalently to all hosted services and subdomains of simplemdg.com including but not limited to www.simplemdg.com, as well as any sandbox, demo, integration environment, blog, or other application hosted under the laidon.com root domain (collectively referred to as “www.laidon.com” or www.simplemdg.com).

3.    Data Collection and Use

Types of Data Collected

The Software may collect and process the following types of personal data:

a. User Information: Information provided voluntarily by users during our website visit, registration, or use of the Software, including name, email address, contact details, and other user-provided information.

b. Master Data: Data provided or uploaded by users to the Software, including customer data, employee data, product data, and any other master data categories.

c. System and Usage Data: Information automatically collected during the use of the Software, such as IP addresses, browser type, device information, and usage statistics.

Purpose of Data Collection and Use

We collect and use personal data for the following purposes:

a. Providing Services: To provide access to and functionality of the Software, including data integration, data quality management, data governance, and related services.

b. Personalization: To personalize user experiences, preferences, and recommendations within the Software.

c. Communication: To communicate with users regarding Software updates, notifications, and other relevant information.

d. Analytics and Improvements: To analyze and improve the Software’s performance, features, and user experience.

e. Compliance: To comply with legal obligations, enforce our terms and conditions, and protect the rights, safety, and security of users and the Software.

4.    Data Storage and Security

Data Storage

We store personal data collected through the Software in secure environments, including cloud-based servers and data centers. These storage facilities may be located within or outside your country of residence.

Data Security

We implement appropriate technical and organizational measures to protect personal data from unauthorized access, disclosure, alteration, or destruction. We employ industry-standard security practices and regularly review and update our security measures to maintain the confidentiality, integrity, and availability of data.

5.    Data Sharing and Disclosure

Third-party Service Providers

We may engage trusted third-party service providers to perform various functions on our behalf, such as hosting, data storage, analytics, and customer support. These service providers are contractually obligated to process personal data in accordance with applicable data protection laws and only for the purposes specified by us.

Legal Requirements and Safety

We may disclose personal data if required by law, legal process, or governmental request. We may also disclose personal data to protect our rights, safety, and security, or the rights, safety, and security of other individuals or entities.

6.    Data Subject Rights

We respect individuals’ rights regarding their personal data and provide mechanisms to exercise those rights, including the right to access, rectify, or delete personal data. For any inquiries or requests, please contact us using this email security@laidon.com

7.    Data Retention

We retain personal data for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. We will securely delete or anonymize personal data when it is no longer needed for its intended purposes.

8.    International Data Transfers

As part of our global operations, personal data may be transferred to and processed in countries outside the jurisdiction where the data was collected. In such cases, we will ensure that appropriate safeguards are in place to protect personal data in accordance with applicable data protection laws. These safeguards may include relying on standard contractual clauses approved by relevant data protection authorities, implementing binding corporate rules, or relying on other lawful mechanisms for international data transfers.

9.    Cookies and Tracking Technologies

The Software and our websites may use cookies, web beacons, and similar tracking technologies to enhance user experience, analyze usage patterns, and personalize content within the Software. By using the Software, users consent to the use of such technologies. Users can manage or disable cookies through their browser settings or other means, but it may impact the functionality and user experience of the Software.

10. Children’s Privacy

The Software is not intended for use by individuals under the age of 13. We do not knowingly collect personal data from children. If we become aware that personal data of a child has been inadvertently collected, we will take prompt steps to delete such data from our systems. If you believe that we have collected personal data from a child, please contact us using security@laidon.com.

11.   Privacy Training and Awareness

We provide privacy training and awareness programs to our employees who have access to personal data. These programs ensure that our employees understand their responsibilities regarding privacy and data protection and maintain the confidentiality, integrity, and security of personal data.

12.  Privacy by Design and Default

We integrate privacy and data protection principles into the development and design of the Software. By default, the Software is designed to collect and process only the necessary personal data for the specified purposes. We implement technical and organizational measures to ensure that privacy and data protection are inherent in our data processing activities.

13.  Compliance Assessment

We regularly assess our privacy and data protection practices to ensure ongoing compliance with applicable laws and regulations. We may engage in independent audits or obtain certifications to validate our compliance efforts. We are committed to continuously improving our privacy practices to protect the personal data entrusted to us.

14. User Responsibilities

Users of the Software are responsible for ensuring the security and confidentiality of their login credentials and personal data. Users should select strong passwords, enable two-factor authentication when available, and promptly report any unauthorized access or suspicious activities related to their accounts. We are not liable for any unauthorized access or actions resulting from user negligence in safeguarding their credentials.

15.  Acceptance of the Policy

By using SimpleMDG and accessing our websites, you signify your acceptance of this Privacy and Data Protection Policy. If you do not agree with this Policy, please refrain from using the Software.

We may update this Policy from time to time to reflect changes in our privacy practices or legal requirements. We will notify users of any material changes through appropriate means. We encourage users to review this Policy periodically.