SimpleMDG and cbs Corporate Business Solutions Partnering to Advance Master Data Governance for APAC Enterprises

A strategic collaboration to address APAC’s growing demand for AI-driven master data governance for SAP enterprises, strengthening data foundations and accelerating digital transformation.

India, April 8, 2025 – SimpleMDG, a leading provider of SAP-certified master data governance solutions, today announced a strategic partnership with cbs Corporate Business Solutions, a trusted SAP consultancy known for its deep expertise in enterprise data management and SAP transformation. This collaboration aims to help enterprises across the APAC region strengthen their data foundations and accelerate digital transformation by delivering AI-enabled, business-ready master data governance solutions.

Enterprises across APAC are increasingly focused on modernizing operations, navigating complex market dynamics, and unlocking new sources of business value. Combining SimpleMDG’s SAP BTP-native solution, equipped with over 90 pre-configured master data types, and cbs’ proven capabilities in enterprise data strategy, this partnership empowers SAP-powered organizations to establish trusted, scalable, and AI-powered data foundations. This results in faster time-to-value, improved compliance, and enhanced resilience to support transformation initiatives.

“APAC is a critical growth region for SimpleMDG, and this partnership with cbs marks an important milestone in our expansion across Southeast Asia, ANZ and emerging markets, including India, Korea, and Japan,” said Mathew Phu, Founder and CEO of SimpleMDG. “Together, we are addressing a pressing need for trusted, AI-enabled master data governance. Our combined strengths will help businesses accelerate transformation, reduce risk, and capture tangible business value faster.”

Neera Sood Rao, Senior Manager at cbs Consulting, “Through our partnership with SimpleMDG, we aim to provide our customers a future-focused, wholistic, flexible and accessible master data governance solution to achieve sustainable master data quality in APAC and across the globe.”

Through this strategic partnership, SimpleMDG and cbs Corporate Business Solutions will empower SAP customers across APAC, especially in high-growth industries such as Energy, Manufacturing, and Retail, to optimize business processes and achieve better business outcomes. By delivering high-quality, governed master data, organizations can fuel innovation, strengthen business resilience, and mitigate market risks while scaling efficiently in today’s dynamic environment. As the collaboration matures, the partners aim to extend their focus to additional sectors, including Banking, Healthcare, Automotive, and Government, helping a broader range of enterprises build trusted data foundations for sustainable growth.

Key benefits of this partnership include:

1. Optimized Business Processes – Reliable, governed data to improve efficiency, ensure compliance, and enable more intelligent decision-making.
2. Industry-specific solutions— Custom solutions designed to meet the specific needs of GROW with SAP customers in the Energy, Manufacturing, and Retail sectors, with intentions to expand into Banking, Healthcare, Automotive, and Government.
3. Innovation & Resilience – Enabling organizations to navigate disruption, mitigate risks, and drive sustainable growth through trusted AI-powered master data governance.
4. Faster Digital Transformation – Delivering rapid time-to-value, lower total cost of ownership, and measurable business outcomes in months, not years.

About SimpleMDG

SimpleMDG is a no-code SaaS solution built on SAP Business Technology Platform (BTP) that enables enterprises to simplify, secure, and scale their master data foundation. Trusted by global enterprises, SimpleMDG offers over 90 pre-configured SAP S/4HANA master data types, enabling businesses to enhance data quality, achieve regulatory compliance, and drive business transformation- all while reducing complexity and costs. SimpleMDG is a flagship solution of Laidon Group and maintains the highest security standards, including SOC 2® Type II compliance to safeguard our customer’s data.

About cbs Corporate Business Solutions

cbs Corporate Business Solutions is the architect behind the vision of integrating digital business processes into a unified global solution platform for large industrial companies. As seasoned process consultants and SAP experts, cbs provides comprehensive support to multinational corporations and hidden champions. Through our unmatched end-to-end business transformation portfolio, SELECTIVE S/4HANA transition, and cbs Enterprise Transformer® for SAP S/4HANA®, we pave the way for the ONE Digital Enterprise of tomorrow. With over 1,600 professionals across headquarters in Heidelberg, Germany, numerous domestic and international offices supported by nearshore and offshore centres, and a robust partner network, cbs executes large-scale projects and tailored solutions worldwide.

Media Contact:

Aditi Gupta
Laidon Group
Marketing Director
Aditi.gupta@laidon.com

Benjamin Ng
cbs Corporate Business Solutions
Head of Marketing, cbs Asia Pacific
Benjamin.ng@cbs-consulting.com