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January 20, 2025

SimpleMDG Announces Sponsorship of SAP Go-to-Market Kick-Off, APAC, 2025

By Stella Bui

Empowering Businesses with Seamless Data Governance and Accelerated Time-to-Value.

Singapore, January 20, 2025– SimpleMDG, a certified SAP BTP Master Data Governance solution provider is proud to announce its sponsorship of the SAP Go-to-Market Kick-Off Meeting APAC 2025. Scheduled for January 22-23, 2025, this flagship event will take place at the Sands Expo & Convention Centre in Singapore. It will bring together SAP leaders, partners, and industry innovators to strategize for the future of SAP-driven transformation.

As an SAP Business Technology Platform (BTP) powered solution, SimpleMDG enables businesses to unlock the full potential of their data, enhancing SAP S/4HANA migrations, AI initiatives, and cloud transformations with trust through a solid data foundation.

With over 80 master data objects, out-of-the-box, 100% aligned with S/4HANA, unlocking rapid deployment in just 8–12 weeks, and advanced AI-driven automation, SimpleMDG delivers:

  • Seamless SAP S/4HANA migrations with clean and trusted data while reducing manual intervention.
  • Future-proof operations through scalable cloud solutions and intelligent automation.
  • Cost-efficient transformations by minimizing IT dependency, accelerating time-to-value, and empowering business users with self-service capabilities.

“At SimpleMDG, we believe that data should be an enabler of growth, not a challenge,” said Mathew Phu, CEO at SimpleMDG. “We are excited to sponsor the SAP GTMKOM 2025 in APAC and align with SAP’s vision of empowering organizations to thrive in a cloud-first, AI-driven economy. We look forward to connecting with attendees to showcase how SimpleMDG can simplify their data governance and unlock true business potential.”

Visit SimpleMDG at Booth P17 – Orchid Hall

Event attendees are invited to visit Booth P17 to explore how SimpleMDG’s trailblazing master data governance solution can transform their customer’s data governance strategy and operation.

Highlights include:

  • Real-World Success Stories: Discover how leading organizations achieved faster deployments, improved data quality, and significant cost savings with SimpleMDG.
  • Collaboration Opportunities: Explore partnership initiatives that drive value and growth for SAP customers.
  • Master Data Innovation: SimpleMDG’s intuitive no-code platform and SAP-native integration is designed to streamline workflows, boost efficiency and accelerate innovation for SAP customers, SAP partners and SAP.

Simply Mastered and Powered by SAP BTP.

About Laidon Group

Laidon Group is a leading master data governance solution company, dedicated to helping organizations optimize their data quality, compliance, and operational efficiency. It’s flagship product, SimpleMDG, is an SAP-certified solution built on SAP BTP that helps businesses streamline master data governance across SAP and non-SAP systems.

Media Contact:

Aditi Gupta
Laidon Group
Marketing Director
Aditi.gupta@laidon.com

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