Retailers are racing to deploy AI merchandising, smarter forecasting, and seamless omnichannel experiences. Yet project after project hits the same wall: fragmented master data spread across ERP, PIM, supplier portals, and eCommerce platforms. The results are inconsistent product catalogs, supplier onboarding delays, inventory errors that cost margin, AI models trained on data you can't trust.
In this SAP Trending Chats, CEO Matthew Phu explains how SimpleMDG helps retail organizations move from fragmented master data to operational discipline at scale:
We're heading to RTS 2026 to show how retailers running SAP can govern their master data and unlock the full potential of AI, omnichannel commerce, and S/4HANA - with 100+ pre-built SAP S/4HANA objects and no front-end coding required.
VP, Consulting & Advisory
23+ years in SAP (S/4HANA, SAP SD, MDG). SAP-certified; 3× SAP PRESS author.
Sales Director, UK & Ireland
Ex-SAP. Expert in SAP transformations and digital/data strategy; focused on rapid time-to-value.
Join the enterprises transforming their master data governance with SimpleMDG's
SAP-native, AI-powered solution.
