Operating an extensive network of 1,611 stores and serving over 1.6 million customers daily, Maxima is committed to providing exceptional retail experiences. Franmax, its centralized service subsidiary, plays a critical role in managing harmonized operations and efficient product data governance across the group.
05
Countries
1,611
Stores
1,6M
Customers Daily
260,000
Unique Product SKUs
152
Company Codes
3,467
Site Masters
With ambitious growth objectives, Maxima sought to achieve operational excellence and agility by rapidly responding to shifting customer demands and market dynamics. Central to this strategic vision was the efficient, timely, and accurate management of product data.
However, Maxima faced significant operational bottlenecks due to legacy manual processes and fragmented systems for managing its extensive product catalog of over 260,000 unique SKUs. Key challenges included:
Averaging 7 days per SKU, which hampered speed-to-market negatively.
With around 75 SKUs per day affected by data inaccuracies, leading to financial losses and operational inefficiencies.
Coupled with multiple communication tools (email, JIRA, Teams), caused delays, data inconsistencies, and escalating operational costs.
Recognizing these limitations, Maxima sought a robust, scalable solution built natively on the SAP Business Technology Platform (BTP). Their strategic objective was clear: reduce product card creation time to 3 days and significantly minimize SKU errors to enhance operational efficiency and mitigate financial risks.
Maxima selected SimpleMDG, a robust and straightforward-to-use cloud-native Master Data Governance solution built exclusively on the SAP Business Technology Platform BTP. This strategic choice ensured seamless integration and alignment with Maxima’s planned transition to SAP S/4HANA. Franmax spearheaded the implementation, transforming product data governance through:
Automated workflows drastically reduce product card creation time from 7 days to 3 days, significantly accelerating Maxima’s speed-to-market.
AI-powered proactive data validation, reducing daily SKU errors from approximately 75 per day to near zero, minimizing financial risks and operational disruptions.
Significant operational cost savings through automation, reduced rework, and streamlined processes.
Scalable infrastructure, effortlessly supporting the management of over 260,000 products and 17,000 daily changes.
Enhanced user adoption and productivity due to intuitive, no-code interfaces and centralized communication channels, reducing training needs and boosting efficiency.
333,037
Article Master Records
150,138
Business Partners
1,441
SimpleMDG Rules for Article Master
1,853
SimpleMDG Rules for Business Partners
27
Custom Fields in Action Master
This strategic implementation empowered Maxima to achieve immediate operational goals while laying a robust foundation for future growth and innovation.
Implementing SimpleMDG delivered immediate and measurable outcomes, significantly enhancing Maxima’s operational capabilities:
Accelerated Time-to-Market: Reduced product data creation and update cycles from 7 days to just 3 days, enabling Maxima to respond to market demands and gain a competitive advantage swiftly.
Near-Zero SKU Errors: Leveraged proactive, AI-driven validation, reducing daily data errors from around 75 SKUs to nearly zero, drastically improving data accuracy and customer satisfaction, and minimizing financial losses.
Operational Cost Savings: Achieved substantial savings by automating manual data processes, eliminating redundant rework, and freeing up valuable resources for strategic initiatives.
Scalable Infrastructure: Governed 260,000 products and 17,000 daily data changes with ease, ensuring reliability and business continuity as the company grows.
High User Adoption and Productivity: The intuitive, no-code interface reduced training time by 80%, empowering FCC's nine-member MOM team to govern data independently.
Encouraged by these exceptional outcomes, Maxima has confidently extended SimpleMDG’s implementation to its Polish subsidiary, supporting the rollout of their SAP S/4HANA environment and affirming their trust in the platform’s scalability and strategic value.
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