SimpleMDG at Retail Technology Show 2026

Retail transformation moves only as fast as your data allows.

Retailers are racing to deploy AI merchandising, smarter forecasting, and seamless omnichannel experiences. Yet project after project hits the same wall: fragmented master data spread across ERP, PIM, supplier portals, and eCommerce platforms. The results are inconsistent product catalogs, supplier onboarding delays, inventory errors that cost margin, AI models trained on data you can't trust.

In this SAP Trending Chats, CEO Matthew Phu explains how SimpleMDG helps retail organizations move from fragmented master data to operational discipline at scale:

• Launch new SKUs in hours, not weeks
• Execute promotions consistently across every channel and region
• Align product, pricing, location & vendor data end to end
• Build the clean data foundation your AI needs to work

We're heading to RTS 2026 to show how retailers running SAP can govern their master data and unlock the full potential of AI, omnichannel commerce, and S/4HANA - with 100+ pre-built SAP S/4HANA objects and no front-end coding required.

Connect with us at Stand G15

Jon Simmonds

VP, Consulting & Advisory

23+ years in SAP (S/4HANA, SAP SD, MDG). SAP-certified; 3× SAP PRESS author.

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Mark Fletcher

Sales Director, UK & Ireland

Ex-SAP. Expert in SAP transformations and digital/data strategy; focused on rapid time-to-value.

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