Serving both B2B and B2C customers, NXP operates across 86 company codes, manages 46 plants, and handles a master data landscape of over 241,000 business partners, 133,000 material master records, and 126,000 purchasing info records.
As NXP rapidly expanded its distribution footprint to meet the evolving needs of businesses across New Zealand, it recognized the critical role that master data plays in ensuring smooth operations, cost efficiency, and customer satisfaction.
86
Company Codes
46
Plants
241,394
Business Partners
133,927
Equipment master records
126,949
Purchasing Info Records
NXP's business growth exposed several challenges within its data management landscape. The company faced an increasingly complex environment marked by manual data collection and maintenance, where customer data captured through the website had to be manually entered and processed into SAP.
Resource constraints amplified these inefficiencies as the limited MDM team struggled to keep pace with the growing data volume and business demand. As a result, the company experienced workflow delays, increased operational workload, and limited scalability, which impacted customer experience and internal productivity.
NXP required a solution to streamline its master data processes, reduce manual effort, and integrate customer data directly from its website into SAP to support its ongoing growth strategy.
NXP implemented SimpleMDG, powered by the SAP Business Technology Platform (SAP BTP), to establish a centralized and automated master data governance solution.
The solution introduced automated workflows that enabled customer data captured on the website to be seamlessly integrated and maintained within SAP. NXP rapidly deployed three critical master data objects — customer, credit profile, and credit segment data — along with the website integration within 10 weeks.
The streamlined integration between SimpleMDG, NXP's website, and SAP eliminated manual data entry, reduced workflow complexity, and empowered the limited MDM team to handle data processes more efficiently.
The transformation led to significant improvements in NXP's operations. The company achieved streamlined integration between its website and SAP, eliminating manual steps and enabling automated customer data creation in SAP.
NXP realized improved efficiency, with the optimized process flow reducing the MDM team's workload and significantly cutting data maintenance cycle time. Most importantly, the initiative enabled cost optimization by reducing process overhead and improving overall data accuracy and productivity.
Through the successful deployment of SimpleMDG and SAP BTP, NXP now supports its expanding business with a scalable, efficient, and future-ready master data governance framework ready to meet the evolving needs of its B2B and B2C customers.
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