Serving both B2B and B2C customers, the company operates across 86 company codes and 46 plants while managing more than 241,000 business partners, 133,000 material master records, and 126,000 purchasing info records. As its distribution network expanded, the organization recognized the critical role of trusted master data in improving operational efficiency, reducing costs, and delivering a better customer experience. To support continued growth, it implemented SimpleMDG to centralize master data governance and automate customer data processes across its business.
86
Company Codes
46
Plants
241,394
Business Partners
133,927
Material Master Records
126,949
Purchasing Info Records
As the company continued to expand its business, manual master data processes became increasingly difficult to scale. Customer information captured through the website required manual entry and processing in SAP, creating inefficiencies, increasing administrative effort, and slowing business operations.
Limited MDM resources further amplified these challenges, making it difficult to keep pace with growing data volumes and business demand. As a result, the company experienced workflow delays, increased operational workload, reduced productivity, and limited scalability, ultimately affecting both internal efficiency and the customer experience.
To support its continued growth, the company required a centralized master data governance platform that could automate customer data processes, eliminate manual effort, and seamlessly integrate website data with SAP.
The company implemented SimpleMDG, built natively on SAP Business Technology Platform (SAP BTP), to establish a centralized and automated master data governance platform.
The solution introduced automated workflows that enabled customer data captured through the company's website to be seamlessly integrated into SAP. Within just 10 weeks, the company deployed three critical master data types: Customer, Credit Profile, and Credit Segment, along with the website integration.
The integration between SimpleMDG, the company's website, and SAP eliminated manual data entry, simplified business processes, and enabled the master data team to manage customer data more efficiently and at scale.
Implementing SimpleMDG delivered immediate improvements across the company's master data operations. By integrating its website with SAP, the company eliminated manual data entry and enabled the automated creation of customer data, significantly improving process efficiency and accuracy.
The optimized process reduced the workload on the master data team while significantly shortening data maintenance cycle times. This enabled the team to support growing business demand more efficiently without increasing operational overhead.
By automating manual processes and reducing rework, the company optimized operational costs while improving data quality and productivity. With a scalable, centralized master data governance platform in place, the organization is well positioned to support continued business growth and the evolving needs of its B2B and B2C customers.
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