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Master Data,

Simply Mastered.

About

Laidon Group

With over 25 years of expertise in SAP, the founders of Laidon Group created SimpleMDG to 'truly establish a strong foundation for Master Data in an easy and scalable manner.' Powered by the SAP Business Technology Platform (BTP), SimpleMDG enhances SAP S/4HANA migrations, drives AI initiatives, and accelerates cloud transformations with trusted data. Offering nearly 90 out-of-the-box master data objects, it enables rapid deployment in 8–12 weeks. With advanced AI-driven automation, SimpleMDG ensures seamless migrations, reduces manual effort, and empowers businesses with self-service capabilities for cost-efficient, future-proof operations.

Vision

Vision

To empower SAP customers to simplify their master data journey by transforming how they build and fortify data foundations, fostering absolute trust, unwavering compliance, and unmatched governance. We envision a future where master data unlocks enhanced decision-making, drives innovation, and elevates user experiences, ensuring unparalleled business productivity.

Mission

Mission

To revolutionize master data governance by delivering intuitive, robust, and future-ready solutions that empower SAP businesses to innovate faster, scale, and thrive in a dynamic world.

Ready to Simplify, Innovate and Lead?

Join the enterprises transforming their master data governance with SimpleMDG's

SAP BTP-native, AI-powered solution.