About SimpleMDG | AI-Powered Master Data on SAP BTP

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Accelerate enterprise decision-making with AI-ready master data governance on SAP BTP

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Laidon Group Wins SAP Partner Award for Innovation in the SAP Store (North America)

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Accelerate enterprise decision-making with AI-ready master data governance on SAP BTP

We help SAP-centric enterprises establish trusted master data foundations at scale.

Built by people who understand enterprise SAP transformation

Operating at the intersection of SAP, data governance, and AI readiness, we enable faster, more confident decisions without increasing complexity across the enterprise landscape.

Our aspiration

Enterprises are moving faster than ever. AI adoption, SAP S/4HANA migration, and digital transformation are no longer optional.

Yet many organizations cannot fully trust the master data behind their decisions. SimpleMDG was built to change this.

MISSION

To become the No.1 Master Data Governance (MDG) choice in the SAP ecosystem worldwide.

PURPOSE

Empower companies to make informed decisions, enhance lives and businesses. We pioneer this with Trusted Master Data & Transformative Technology accelerating 'Time-To-Business Value'.

Our Leadership & regional presence

SimpleMDG is led by a global team with deep experience across SAP programs and enterprise transformation.

Reggie Goco

VP Enterprise Sales

US - South & Midwest, Canada

Brayn Cink

Account Executive

US - South & Midwest, Canada

Joe Goatcher

VP Enterprise Sales

US - Northeast & West, Regulated Industries

Elise Tyler

Account Executive

US - Northeast & West, Regulated Industries

Dean Martin

Account Executive

Canada

Damian Martin

VP Sales

Eastern Europe & Africa

Mark Fletcher

Sales Director

UKI, Northern and Middle Europe

Arturo Ramirez

General Manager

Latin America / LATAM

Daniel Badillo

Sales Director

Mexico

Greg Greenberger

Sales Director

Germany

Fernando Paul

Head of APAC

SEA & Taiwan

Jay Cohen

Sales Director

Australia & New Zealand

Vinay Devadas

Sales Director

India & Middle East

Arthur Nguyen

Sales Director

Japan & Korea

Enabling
Enterprise-Scale
SAP Data Governance

Enterprise SAP environments are complex by design. Governance fails when it relies on manual work, heavy customization, or constant IT intervention.

SimpleMDG provides a governance foundation that scales across regions and business units, without adding operational friction or technical debt.

Trusted by

Enterprise-Grade
Standards & Certifications

Designed to meet enterprise expectations for security, compliance, and operational reliability

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