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Announcement: Accelerate enterprise decision-making with AI-ready master data governance on SAP BTP. Discover how in our blog.
Announcement: Explore our latest white paper for expert insights on AI, Clean Core, and SAP data governance. Discover our POV.
Announcement: See how SimpleMDG strengthens enterprise trust with ISO-certified governance. Read the full Press Release now to learn more.

About Us

We help SAP-centric enterprises establish trusted master data foundations at scale.

Operating at the intersection of SAP, data governance, and AI readiness, we enable faster, more confident decisions without increasing complexity across the enterprise landscape.

Built by people who understand enterprise SAP transformation

Our aspiration

Enterprises are moving faster than ever. AI adoption, SAP S/4HANA migration, and digital transformation are no longer optional.
Yet many organizations cannot fully trust the master data behind their decisions. SimpleMDG was built to change this.

MISSION

To become the No.1 Master Data Governance (MDG) choice in the SAP ecosystem worldwide.

PURPOSE

Empower companies to make informed decisions, enhance lives and businesses. We pioneer this with Trusted Master Data & Transformative Technology accelerating 'Time-To-Business Value'.

We value signal over status

In enterprise environments, progress is often mistaken for activity. Dashboards look complete, transformation programs sound ambitious, yet the data underneath remains fragmented and untrusted. At SimpleMDG, we prioritize substance over optics, because confident decisions depend on clarity that holds up at scale, not theatre.
Enterprise decisions don’t fail because of ambition. They fail because the data behind them can’t be trusted.

Matthew Phu

Founder, Chairman & CEO

Our Leadership & regional presence

SimpleMDG is led by a global team with deep experience across SAP programs and enterprise transformation.
Reggie Goco

VP Enterprise Sales

US - South & Midwest, Canada
Brayn Cink

Account Executive

US - South & Midwest, Canada
Joe Goatcher

VP Enterprise Sales

US - Northeast & West, Regulated Industries
Elise Tyler

Account Executive

US - Northeast & West, Regulated Industries
Damian Martin

VP Sales

Eastern Europe & Africa
Mark Fletcher

Sales Director

UKI, Northern and Middle Europe
Arturo Ramirez

General Manager

Latin America / LATAM
Daniel Badillo

Sales Director

Mexico
Fernando Paul

Head of APAC

SEA & Taiwan
Jay Cohen

Sales Director

Australia & New Zealand
Vinay Devadas

Sales Director

India & Middle East
Arthur Nguyen

Sales Director

Japan & Korea

Enabling
Enterprise-Scale
SAP Data Governance

Enterprise SAP environments are complex by design. Governance fails when it relies on manual work, heavy customization, or constant IT intervention.
SimpleMDG provides a governance foundation that scales across regions and business units, without adding operational friction or technical debt.
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Trusted by

Enterprise-Grade
Standards & Certifications

Designed to meet enterprise expectations for security, compliance, and operational reliability

Careers

Explore careers at SimpleMDG as we build the infrastructure that powers the startup economy.
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