SimpleMDG, Laidon Group’s master data governance platform built on SAP Business Technology Platform, is recognized in the 2026 SAP Partner Awards – Regional program for North America.
LOS ANGELES, APRIL 2, 2026 — Laidon Group announced today that its enterprise software product, SimpleMDG, has been selected as a 2026 SAP Partner Awards – Regional Winner for North America in the Innovative Solution: SAP Store category. The award is administered by SAP America Inc. and presented annually to partners that demonstrate excellence in aligning with SAP’s AI-First, Suite-First strategy.
The SAP Partner Awards program recognizes partners that help enterprise customers adopt SAP technology, reduce implementation complexity, and drive measurable business outcomes. Winners are selected by SAP’s Partner Awards Executive Committee.
The recognition comes as SAP expands its enterprise data management strategy, signaling that governed, AI-ready master data is a foundational requirement for S/4HANA programs, AI adoption, and broader digital transformation.
SimpleMDG addresses the governance execution layer within SAP environments, governing how master data is created, validated, approved, and maintained, ensuring SAP remains a reliable system of record as enterprise data strategies evolve.
SimpleMDG is a no-code master data governance platform built natively on SAP Business Technology Platform (BTP). The platform has over 100 master data types pre-built, requires no custom code or IT-led configuration, and deploys in 8 to 12 weeks per domain. It is currently in production at enterprises including Jaguar Land Rover, Dole, Maxima, Florida Crystals.
“SAP is defining what AI-ready enterprise data looks like, and this award reflects our commitment to ensuring customers have the governance infrastructure to support that now, not in 18 months. We built SimpleMDG to close the gap between enterprise data strategy and SAP execution, and this recognition from SAP confirms we are doing that effectively.” Matthew Phu, Founder and CEO, SimpleMDG
As an SAP-certified solution with a Spotlight+ designation, SimpleMDG is listed on the SAP Store, providing SAP customers with seamless procurement, deployment, and support. Organizations evaluating SAP-native master data governance solutions can access product information, customer references, and deployment details at www.simplemdg.com.
About SimpleMDG
SimpleMDG is an SAP-certified, BTP-native master data governance platform serving mid-market, corporate, and enterprise SAP environments. The platform includes more than 100 pre-configured SAP master data types, a no-code configuration model, and SOC 2® Type II compliance. SimpleMDG standardizes and automates master data across SAP Business Suite, SAP S/4HANA, and SAP Cloud ERP, supporting Clean Core initiatives and SAP Business Data Cloud and non- SAP system integrations. The solution helps organizations improve data quality, reduce custom code, and accelerate SAP transformation programs. Learn more at www.simplemdg.com.
About Laidon Group
Laidon Group is a global technology company focused on enterprise data and digital transformation. Its flagship SaaS product, SimpleMDG, serves enterprise customers across automotive, food and beverage, semiconductor, and agriculture sectors. Laidon Group is ISO/IEC 27001:2022 certified.
