California, 28th April 2025 — SimpleMDG, a comprehensive yet easy-to-use Master Data Governance solution for the SAP ecosystem, built-on and powered-by SAP Business Technology Platform (BTP), today announced it achieved SAP’s newly released Spotlight+ designation on SAP Store. This coveted recognition highlights solutions that deliver exceptional business outcomes and demonstrate strong alignment with SAP’s strategic priorities.
The Spotlight+ designation is awarded to partners whose solutions consistently exceed performance benchmarks and meet key certification criteria. SimpleMDG achieved this through strong performance on SAP Store and qualification under the SAP Business Technology Platform (BTP-EXT) scenario. Spotlight+ serves as a trusted seal of quality and performance within the SAP ecosystem.
“We’re thrilled to be recognized by SAP for delivering measurable impact to enterprise customers,” said Matthew Phu, CEO of SimpleMDG. “This designation reinforces our commitment to seamless SAP integration, accelerated time-to-value, and trusted master data governance at scale.”
What This Means for SAP Customers
With the Spotlight+ designation, both current and prospective customers can trust that SimpleMDG is:
- Tightly aligned with SAP’s Cloud-first approach and the SAP 2025 Technology Strategy
- Proven to deliver tangible and rapid business outcomes with maximized ROI and reduced TCO
- Secure and scalable for supporting enterprise-level volumes, real-time performance, and complex requirements, all through a no-code approach
- Technically certified on SAP Business Technology Platform (BTP)
The Spotlight+ badge also positions SimpleMDG on a clear path toward SAP’s exclusive Endorsed App status, an invitation-only recognition granted to top-performing solutions that address strategic gaps in the SAP portfolio.
Looking Ahead
As enterprises prepare for S/4 HANA migrations and look to unlock the potential of AI with clean, governed data, SimpleMDG provides a future-ready foundation that accelerates deployments, reduces manual effort, and enhances compliance.
Explore SimpleMDG on the SAP Store or Contact us to learn how we can help you transform your master data governance strategy.
About SimpleMDG
SimpleMDG is a no-code SaaS solution built on SAP Business Technology Platform (BTP) that enables enterprises to simplify, secure, and scale their master data foundation. Trusted by global enterprises, SimpleMDG offers over 90 pre-configured SAP S/4HANA master data types, enabling businesses to enhance data quality, achieve regulatory compliance, and drive business transformation- all while reducing complexity and costs. SimpleMDG is a flagship solution of Laidon Group and maintains the highest security standards, including SOC 2® Type II compliance to safeguard our customer’s data.
